Tech Lab Explains aims to demystify IAB Tech Lab and why our Standards matter in videos that are just a few minutes in length. (To get deeper than that you’ll need to dig into the specs themselves!)
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What is AAMP?
This video outlines our approach to Agentic Advertising and reviews the 3 pillars of the AAMP (Agentic Advertising Management Protocols) framework – Foundations, Protocols, and Trust and Transparency.
Sign up to join the Agentic Task Force and build with us by emailing techlab@iabtechlab.com.
Understanding CoMP
v1.0 of the LLM Content Monetization Protocols, aka CoMP is now in public comment (until April 9).
Before you comment, take a look at this overview to understand what CoMP is and what CoMP is now, and how it can create quality content marketplaces in the supply chain.
Introducing the IAB Tech Lab Agent Registry
As part of the AAMP framework, we have developed an Agent Registry in the Tools Portal, where companies can register their Agents to aid with dicovery, trust, and transparency.
It’s open to members and non-members, and free to create a log in and to register. Get your Agent Registered today.
What is Trusted Server?
Trusted Server from IAB Tech Lab is a free open-source technology package that enables Publishers to move ad execution from the browser to the Server Side CDN. This results in higher signal availability, better performance, and, more importantly, greater revenue.
Learn how it works from this short video.
Who is IAB Tech Lab?
Learn more about IAB Tech Lab – how we work with IAB organizations around the world, the standards we steward, and how to get involved.
Why ask for OM SDK
This short video explains why Buyers should always ask if OM SDK when buying video on web, mobile, and (especially) CTV to ensure you are getting impressions that are viewed, viewed by a human, and on the device that you expect! Once you’ve seen how important it is, you can learn how to get started here.
OM SDK Explained
IAB Tech Lab’s Jill Wittkopp explains, along with experts from Google and Index Exchange, why you should implement OM SDK in your video apps for Web, Mobile, and CTV.
Coming soon: Videos about OpenDirect, AdCOM, IAB Tech Lab’s Privacy Standards Portfolio, the Ad Creative Ad Framework (ACIF), and The Maturing of CTV.
Let us know what else you would like to see “demystified” at marketing@iabtechlab.com.
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