IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

The Bookmark Awards 2024 – Tickets Now Open!
AAA launches South Africa’s first Master of Digital Marketing degree

AAA School of Advertising has launched a landmark qualification: South Africa’s first Master of Digital Marketing degree. The qualification combines academic rigour, strategic thinking, practical application, AI integration, and advanced digital marketing expertise in a single programme.

The Bookmark Awards 2024 – Tickets Now Open!
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IAB South Africa

The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.

There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.

IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.

IAB Knowledge Centre >

Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.

IAB Actionable Insights >

IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.

IAB Industry Measurement >

Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.

IAB Bookmark Awards >

Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.

Latest from IAB

South Africa’s Commerce Moment is Now

Today, we’re introducing the IAB SA Connected Commerce Committee and the 15 industry practitioners who form it. The committee is a deliberately diverse group of senior leaders from brands, retailers, agencies, marketplaces, data and technology partners, reflecting how connected commerce operates today. The focus of the committee is to meet the growing need for shared standards, consistent measurement and clearer ways of working across the ecosystem.

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Meet the Bookmarks 2026 Jury President and Panel

The people who will decide South Africa's best digital work in 2026 have been named. Meet the country's sharpest creative and strategic digital marketers and publishers who will join Jury President Elizabeth Mokwena to judge this year’s Bookmarks.

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Season’s Greetings From IAB South Africa

2025 has seen another year of accelerated technological advancement, which has vastly impacted the digital media and marketing industry. IAB SA Executive Director, Chris Borain, looks back over the accomplishments of the year and gives thanks to all contributors for their expertise and willing commitment in making this possible.

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Knowledge Centre

Our subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.

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IAB Events

We host webinars and events. Check out the IAB calendar so that you do not miss out.

IAB Learning

Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.

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