



AAA School of Advertising has launched a landmark qualification: South Africa’s first Master of Digital Marketing degree. The qualification combines academic rigour, strategic thinking, practical application, AI integration, and advanced digital marketing expertise in a single programme.

Join Ornico at 10am on 30 June for the official launch of the 2026 Social Media Landscape Report as they unpack what the latest findings mean for marketers, communicators, and brand leaders, and tackle today’s biggest question: “When AI can create, write, and decide, what’s left for humans?”

2026 is the year we move beyond the theory of Artificial Intelligence and start navigating it together. AI has moved from headline to infrastructure, where it is now already embedded in the workflow. This year’s Insight Series is built around how we navigate AI’s impact on our roles and the nature of our work. See the Insight Event calendar and register now to secure your seat.

Previously only accessible to IAB SA members, our IAB SA Insights Webinar Series is now available to everyone on the official IAB SA YouTube Channel. Grab a coffee and catch up on all the episodes.

IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
South Africa’s Commerce Moment is Now
Today, we’re introducing the IAB SA Connected Commerce Committee and the 15 industry practitioners who form it. The committee is a deliberately diverse group of senior leaders from brands, retailers, agencies, marketplaces, data and technology partners, reflecting how connected commerce operates today. The focus of the committee is to meet the growing need for shared standards, consistent measurement and clearer ways of working across the ecosystem.
Read More >Meet the Bookmarks 2026 Jury President and Panel
The people who will decide South Africa's best digital work in 2026 have been named. Meet the country's sharpest creative and strategic digital marketers and publishers who will join Jury President Elizabeth Mokwena to judge this year’s Bookmarks.
Read More >Continuous Learning – Digital Marketing’s Most Powerful Advantage
Today’s accelerating pace of technological change makes accessible the full spectrum of human creativity, knowledge and achievement with just a click of a mouse or a tap on a screen. IAB SA CEO, Chris Borain, looks at how deliberately and responsibly we choose to use it.
Read More >Season’s Greetings From IAB South Africa
2025 has seen another year of accelerated technological advancement, which has vastly impacted the digital media and marketing industry. IAB SA Executive Director, Chris Borain, looks back over the accomplishments of the year and gives thanks to all contributors for their expertise and willing commitment in making this possible.
Read More >Knowledge Centre
Stay updated with latest announcements
Stay updated with latest announcements
Newsletter sign-up
Catch the latest updates, announcements, and member exclusives. Sign up now
IAB Events
We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
Our Events
Be part of the IAB social community
Instagram feed here…











































































