by Sam Ellis
Recently, a nice man came and built us a new bookcase. He crafted it from reclaimed church pews, but that’s another story. I’d done a bit of extra work for the NHS, and the extra cash was all the excuse we needed.Over the next week or so, we began to fill it with books. I spied a little spot, right at the top and quite out of sight, which looked as though it would accommodate my doctoral thesis.
I found whatever box it had been lurking in, and began to flick through it. I was amazed by its cogency – far more persuasive than anything I could produce these days. But stranger still, I think it might have something to tell us measurements, metrics and managerialism. Who could have predicted that there’d be a link to musicology? Well, not me.
In Britain in the 1920s and 1930s, people often said one thing and meant quite another. It’s a phenomenon not unique to this period of history! By some miracle, I managed to convince the Arts and Humanities Research Board to fund me to explore this in a thesis. And in that this, I sauntered down various avenues adjacent to musicology. One of these was the pleasing avenue of architectural history, which even today is a great (amateur) enthusiasm of mine.
The interwar years were the period of the suburb. Take a city like Glasgow, where I live now. Before the First World War there was a great wave of tenement building, while after the Second World War the focus turned to brutalist tower blocks. But in between, the fashion was for sprawling estates of semi-detached houses. And so this was repeated, across the whole of the UK.
This was nothing less than an abandonment of the idea of the city. It was an idealised version of the village, with pockets of green space and gardens – dig a vegetable before going off to work in the corset factory. And this was all encouraged as much by social democrats as by conservatives. What can we learn? Well, that the visioning, the aesthetic, the grandstanding was all very progressive – but beneath that, the actual language and vocabulary being used was deeply conservative, nostalgic even.
So what’s music got to do with it? Well, of course, this pattern was repeated in all forms of artistic expression. A hook on which to hang my doctoral research arrived in the form of the composer Arthur Bliss, who at the age of 24 had been injured at the Somme. When he kick-started his career in 1919, he was heralded as the enfant terrible of English music. He continued to make public proclamations throughout the 1920s and 1930s in which he espoused his progressive ideals – but, you’ve guessed it, his musical language simultaneously became increasingly nostalgic and conservative. Lots of shepherds and fountains and panpipes. And of course, he wasn’t alone.
Looking back now, it seems obvious and understandable that in this period, amid the modernism, there should be a strong undercurrent of nostalgia, borne of a collective sense of loss and trauma. You can almost forgive the protagonists for saying one thing while meaning another.
Saying one thing, and meaning another. You may already be a step ahead of me. I’ve been reading a few university strategies recently, and the boundaries begin to blur after a while. Many of them say some quite distinct, progressive things. But the vocabulary beneath (‘corporate speak’), and the very medium through which these ideas are delivered (‘strategies’), means that the progressive vision is seldom spoken into existence.
The machinery of university management – policies,strategies, operational plans – is deeply conservative, and is virtually meaningless to the rank-and-file who are expected to put these plans into action. As Harold Pinter wrote, ‘There are two silences. One when no word is spoken. The other when perhaps a torrent of language is being employed.’
Why am I so exercised about this at the moment? Well, we’re‘entering a crucial phase’ (to coin a phrase) during which 2020 Strategies will be replaced by updated versions, suffixed with the next round year, most likely 2025 or 2030. Stefan Collini writes of the ‘fallacy of accountability’, that is, the belief that ‘the process of reporting on an activity (in the approved form) provides some guarantee that something worthwhile has been properly done.’ There is no such guarantee, of course – no guarantee that any of this will strengthen an academic’s emotional bond with their institution.
We shape our tools, and our tools shape us. The medium is quite literally the message, even when the message itself is wholly palatable. When the message is delivered as a corporate strategy, it cannot help but be poorly received.
What, then, for the educational developer? When devising a CPD ‘offer’ – see how easy it is to fall back on this empty language? – it would seem unwise to adhere slavishly to the corporate strategy. I prefer to borrow from our colleagues in art and design, and to think in terms of user-centred design. This describes well my approach to educational development. Who is the audience? Why will they be interested? What are their needs? Are we addressing their whole experience? What are the most extreme elements of their context? How can we improve what we are offering in response to audience feedback?
In short, to what extent are we actually listening to our colleagues? I have long argued that we must apply the principles of an outstanding student experience to the employee experience of staff. Fair’s fair, after all.
- Students feeling part of a supportive institution becomes Staff feeling part of a supportive institution.
- Students engaging in their own learning becomes Lecturers engaging in their own development.
- Students working with their institution in shaping the direction of learning becomes Lecturers working with their institution in shaping the direction of teaching.
I concede that I’m not offering a humanising language through which to discuss our experience as cogs in the university wheel. But perhaps that’s the point. Perhaps before we’re able to do that – to do what we say, and say what we mean – we must first subvert and own the newspeak that is now the lingua franca of higher education.





