FAQ
What is ads.txt?
Long story short, ads.txt is added on YourDomain.com/ads.txt, and it tells our systems that you have agreed to let us place ads on your website. Ads.txt is in initiative by the international organization IAB (Interactive Advertising Bureau) that aims to reduce the amount of fraud advertisement. Helping the entire chain; from advertisers to end users,… Continue reading What is ads.txt?
What is asynchronous script-loading?
Loading a script asynchronously means that the script loads independently from the webpage’s elements. As a webpage is normally loaded from top to bottom, the asynchronous script loads parallell to the webpage and leads to a quicker site and smoother user experience.
What is native?
Native is a sponsored article meaning an editorial ad which looks similar to the organic content on your site but is branded as “advertisement”. Native advertisement can be implemented in many different shapes and forms, contact Holid to get more information on how you can increase revenue by implementing native advertisement.
What is programmatic advertising?
Programmatic is built on a digital platform/exchange where automated purchases and sales of ad slots are made possible for advertisers through DSPs (Demand Side Platform) and publishers through SSPs (Supply Side Platform) in real-time. Media agencies/advertisers can make advanced purchases based on data and environment on 1000’s of sites without having to contact them directly.… Continue reading What is programmatic advertising?
Where can I find the ads.txt?
Go to “Add ads.txt” in your account to find the latest ads.txt.
How does Programmatic advertising work?
Programmatic advertising is an automated process of buying and selling digital advertising space. It uses software to purchase digital ad impressions from publishers in real-time, based on user data and targeting criteria. The process is automated, meaning that the buying and selling of ad space is done without any human intervention.