Timberline Signs – Rye NH
Custom Animations on a custom website
Project Goals
The goal of the Timberline Signs website project was to create a more visually engaging and portfolio-driven experience that immediately showcased the quality of the company’s work instead of relying heavily on text. The redesign focused on creating stronger visual storytelling, improving user engagement, and helping visitors quickly understand the craftsmanship and capabilities of the company. Key project goals included:
- Redesigning the website with a more modern and visually impactful layout
- Creating a custom homepage animation with moving background clouds to add motion and personality
- Designing custom graphics that better reflected the Timberline Signs brand
- Expanding and emphasizing the portfolio experience to highlight completed work
- Reducing reliance on large blocks of text and making visuals the primary selling tool
- Improving navigation and helping visitors quickly find inspiration and services
Results
The completed Timberline Signs website now delivers a far more immersive and visually memorable experience that puts the company’s craftsmanship front and center. The custom homepage cloud animation creates a more dynamic first impression, while the custom graphics help reinforce the brand’s identity throughout the site. Most importantly, the redesigned portfolio experience allows potential customers to immediately see the quality and variety of Timberline Signs’ work without needing to scroll through excessive text. The result is a cleaner, more engaging website that better converts visitors by letting the work speak for itself.
