Here is the blog post formatted as text for your website or newsletter: Consistency Isn’t an Accident: A Look Behind Our Recent Client Campaigns If you are relying on a single source for leads, you’re leaving your pipeline up to chance. In today’s market, putting all your eggs in one basket—whether it’s just door knocking… Read more »
Stop Chasing Leads, Start Owning Them: The Solar Lead Diversification Framework If you’ve been in the solar or home services industry for more than a minute, you know the “Lead Rollercoaster.” One month you’re drowning in appointments; the next, your sales team is staring at a silent CRM. Most businesses try to fix this by… Read more »
Going Over Key Solar Lead Gen Insights from 2025 to Drive Consistent Installs If you’re a solar installer in 2026, you’re probably tired of the same old story: expensive shared leads that get called 10 times before you even see the notification, low-quality prospects without utility bills, and sales reps wasting time on tire-kickers who… Read more »
The 10-Minute Rule: Why Fast Follow-Up is the Difference Between Closed Deals and Dead Leads At Simple Tree, we’ve built one of the most advanced lead nurturing and appointment-setting automation in the solar industry. But even the best automation needs a human touch—and timing is everything. One of the biggest mistakes we see? Waiting too… Read more »
Not sure what type of content to create that will drive sales? Don’t over complicate how to provide value to your audience that will elevate you above your competitors.Simply think, what would you want to see as doubtful, distrusting prospect?Take the solar niche for example. Most everyone runs ads to the same lander in Google… Read more »
In this 10-minute video (did my absolute best to hammer through as quickly as possible), I dive into Simple Tree’s 2025 Lead Generation Playbook for solar companies (& any service company), crafted after years of real world trial and error. I break down our order of operations for creating diversified lead flow & sales. This… Read more »
Starting From Zero to $6.7 Million in Residential Solar Sales in Two Years Client Overview: In September 2021, a household Virginia company sought guidance on how to successfully launch its new residential solar division. Eager to dominate the local market, they approached Simple Tree Digital, a seasoned solar lead generation company, to establish a robust… Read more »
Hi all, Happy December, This post details how we built a diversified online solar lead generation system for a new solar company that averages 300 leads per month. A few months ago I shared our case study on how we build in-house paid search campaigns for our clients so they own the data and can… Read more »
Hi all, Happy September. A few months ago I shared a new tool of ours on how we are able to forecast new revenue based on being visible for local keywords in your area that describe your business. Leads from search engines are much higher quality and result in higher close rates as these prospects… Read more »
Big gains! Recent look at one of our clients residential campaigns. 200+ solar leads in a month. We brought this client on in Sept 22 to being their google ads campaign and have since generated them over 1180+ paid search solar leads that’s resulted on of their highest performing lead gen channels hovering around $30… Read more »
