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White Magic

White
Magic Pick a spell. Launch a site.

After years of building websites for restaurants, we know what works—and what’s needed.
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So we created White Magic: a fast and affordable website solution built for smaller food & beverage businesses.
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With pre-cast spells (aka ready-made templates), we're able to deliver sites that are crafted with the same attention and care you’d expect from a fully custom Black Magic build—just in a fraction of the time and cost.

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White Magic Sprout Vegan 2x min
White Magic Sprout Pizza 2x min
White Magic Sprout Crepes 2x min
White Magic Sprout Gelato 2x min
White Magic Smash Burger min
White Magic Smash BBQ min
White Magic Smash Margs min
White Magic Smash Hot Dogs min

We’ve got you covered.

We’ve refined every step of the process so you can launch a premium website in just 1–2 weeks. All we need is a little collaboration up front—and we'll take care of the rest.

1

PICK YOUR SPELL

Choose from a catalog of professionally designed, fully developed website templates.

2

SEND US YOUR BRANDING

Submit your logo, colors, and photography so we can match the site to your brand.

3

ANSWER A FEW QUESTIONS

This gives us everything we need to write the content for your site—from your story to your call-to-actions.

4

WE WORK OUR MAGIC

We customize your chosen template with your content, images, and branding. Everything is optimized for performance and accessibility, and built on Craft CMS for easy editing.

5

REVIEW & REFINE

You’ll get two rounds of revisions to fine-tune content and functionality before we go live.

6

LAUNCH YOUR SITE

We’ll connect your domain, handle the launch, and make sure everything’s running smoothly.

OUR PRE-CAST SPELLS


These are the pre-built website templates you can choose from—each one enchanted with beautiful design, responsive layouts, and elegant animations.

SPROUT

PREVIEW SPELL

SPROUT

PREVIEW SPELL
White Magic Testimonial Profile 1

“We wanted a website that reflected the freshness of our fast-casual restaurant, and Sprout delivered exactly that. The team at Black Magic customized the template with our colors, photos, and branding — and it looked like it was built just for us. Everything was up and running in less than two weeks, and now our guests can browse our menu and find us online with ease.”

SMASH

PREVIEW SPELL

SMASH

PREVIEW SPELL
White Magic Testimonial Profile 2

“Our brand is all about bold flavors and high energy, and the Smash template captured that vibe perfectly. From the vibrant colors to the playful animations, it feels like an extension of our in-store experience. The Black Magic team made small tweaks so it matched our brand exactly, and we had our website live in just over a week.”

SORA

PREVIEW SPELL

SORA

PREVIEW SPELL
White Magic Testimonial Profile 3

“As a fine dining restaurant, we needed a website that exudes elegance and sophistication, and Sora delivered just that. They personalized the design with our images and fonts, making sure everything reflected our brand identity perfectly. The result is a stunning, user-friendly website that truly represents who we are. Our guests now get a taste of our ambiance before they even walk in the door.”

Our spells have got it all.

Everything you need to launch a beautiful, functional, high-performance website for your restaurant.

WHAT’S INCLUDED

Our core package includes every element you need for a stunning, functional, high-performing website.

  1. You choose one template from our beautifully designed options built specifically for restaurants.
  2. You provide us your branding guidelines and we’ll customize the chosen template with your brand’s look and feel.
  3. 1. Home
    2. Menu
    3. Locations
    4. Our Story
    5. Contact
    6. Careers
    7. Press
    8. Press Internal
    9. 404 Page
    10. Privacy Policy
    11. Terms & Conditions
    12. Cookies Banner
  4. Create custom pages for promos or events using flexible, pre-built content blocks.
  5. We write all the copy for your website based on your responses to our intake form. For the menu, simply provide your dish names, descriptions, and prices, and we’ll format and incorporate them into the site.
  6. We’ll add direct links to your preferred third-party ordering systems like UberEats, DoorDash, Postmates, etc.
  7. We set up page titles, meta descriptions, alt text, and image optimization, and implement structured data (Schema) for better visibility in search engines.
  8. Your site will look and function beautifully on screens of all sizes.
  9. We follow web accessibility guidelines so your site is inclusive and usable by all.
  10. Your site will load fast and run smoothly across all modern browsers and devices.
  11. Subtle, polished animations enhance the user experience and elevate your brand.
  12. We’ll include a signup form to help you start or grow your mailing list. Connecting your newsletter to an external service like Mailchimp is provided as an add-on.
  13. We use Google Lighthouse to ensure your site meets key standards for performance, accessibility, SEO, and best practices.
  14. Up to 2 rounds of small content edits before launch. Need another round of content edits? The CMS we’ve built is super intuitive, so feel free to edit away!

    Up to 2 rounds of small design edits before launch. Minor adjustments like spacings, font sizes, and photography are included.
  15. You’ll get a recorded training session showing you how to update content and manage your site in Craft CMS.
  16. We handle the final domain connection and ensure everything is ready for a seamless launch.
  17. We’ll fix any technical bugs reported within 30 days of launch, free of charge.

WHAT’S NOT INCLUDED

These are not part of the core White Magic package but can be provided as add-ons:

  1. You must already have a logo, color palette, and typefaces. We don’t create brand identities as part of the White Magic package, but if that’s a service you need, we’ll partner you up with one of or designer BFFs before getting started on your website.
  2. You must provide high-quality images for your food, space, and team. If you don’t have them, we can source stock photography as an add-on.
  3. White Magic sites follow a fixed design structure. Customization of layouts, component changes, or major style updates are not included but can be handled through our hourly ad-hoc design support add-on.
  4. Functionalities like reservation systems, event calendars, or merchandise shops are not included in the base package but can be added for an additional fee.
  5. We’ll install the following recommended plugins, but license fees must be paid by you:
    1. SEOMatic ($99/yr) – For advanced SEO control.
    2. Image Optimize ($59/yr) – For performance-optimized image delivery.
    3. Freeform (Free version) – For building custom forms.
    4. Craft CMS Solo (Free version) - While the Solo version of Craft CMS is free, it only allows for one user account. If you need more than one, you can purchase the Craft Pro license for $399.
  6. We’ll connect your existing domain, but registering and paying for your domain and hosting provider is your responsibility. Don’t have a domain or a hosting provider yet? We can guide you to our favorite ones.
  7. Our 30-day bug guarantee is included, but post-launch edits, security updates, or new content support must be purchased as a monthly plan or hourly support.

CHOOSE YOUR
MAGIC TIER

Choose one of our two pricing options that best fits your budget. Both options include the full White Magic package with all standard pages, features, and content modules.

FINANCING PLAN

$3,000

FINANCING PLAN

Plus $666/mo for 6 months

ONE-TIME FLAT FEE

$6,000

ONE-TIME FLAT FEE

Pay once and save 14%

Add-ons and plugin license fees are billed separately and not included in the base price of the White Magic plans.

Add-Ons

Content Support

  1. Monthly content update plan We’ll make content changes for you. Typical turnaround time for most content updates is 24 hours. Design, layout, and functionality changes are not included in this monthly add-on. From $250/mo
  2. Ad-hoc design support Need LTO graphics or food illustrations created for your website? We can help with any graphic design needs, too! $99/hr
  3. Stock photo sourcing Don’t have photos? We’ll find high-quality, license-free images that match your brand. $50/hr

Technical Support

  1. Redirects setup We’ll set up 301 redirects to preserve your SEO if you're migrating from an old site. $99/hr
  2. Ad-hoc technical support Consulting, troubleshooting, or fixing any unexpected tech issues. $99/hr
  3. 6 months of post-launch website support CMS and plugin updates post-launch. 6 month minimum initial contract. After the first six months, choose either month-to-month care ($150/month), 3-month plan ($125/month), or 6-month plan ($99/month) $99/mo

Additional Functionality

  1. Advanced features or integrations Add custom functionality like reservations, event calendars, loyalty systems, LTO announcements, and others. $99/hr
  2. E-commerce Looking to sell merchandise? We’ll assess and quote a solution that fits your setup and needs. Case by case

Marketing & Communications

  1. Google My Business setup We’ll create or optimize your Google Business Profile so customers can easily find your restaurant online. $350
  2. Email account setup We'll set up your email accounts and help you get started with a professional inbox. This does not include the service fees from the email provider. $250
  3. Newsletter setup and integration We’ll integrate your Mailchimp (or other newsletter service) account with your site so you can start gathering customer emails for future marketing campaigns. This does not include the service fees from the newsletter provider. $600
  4. Analytics setup We’ll install Google Analytics so that you can track how your site is performing. $150

Training

  1. One-on-one CMS training session Need a deeper dive or help onboarding your team? We offer additional live CMS training on request. $99/hr

READY TO CAST?
LET’S GO!

I’M READY TO CAST MY FIRST SPELL
VISIT