Thematic Brand Kit
Official logos, colors, and guidelines for using the Thematic brand.
Please follow our brand guidelines when sharing Thematic assets.
Our Color Palette
Three primary brand colors, each with a defined role in our visual identity.
Plus Jakarta Sans
Our single typeface, used at every level of the design system - from headlines to body copy.
Aa
Plus Jakarta Sans is our primary typeface across all brand touchpoints - digital, print, and product.
Our Logos
Use logos as provided. Do not modify, recolor, distort, or add effects to any logo file.
Our Icons
The Thematic icon mark, available in two color variants.
Brand Usage Guidelines
These guidelines ensure the Thematic brand is represented consistently and correctly.
Use logos and icons as provided
Logos and icons are available in black and white only. Do not use custom colors, gradients, or tints on any logo or icon file.
Do not modify brand assets
Do not stretch, distort, rotate, add drop shadows, or alter the proportions of any Thematic logo or icon in any way.
One accent color at a time
When pairing a logo or icon with brand colors, use only one accent color at a time. Do not combine multiple brand accent colors in a single layout.
Approved copy and messaging
Please refer to our About page for approved copy and messaging points when describing Thematic.
Do not use the logo as a profile picture
The Thematic logo should not be used as a social media profile picture or avatar on any account that is not an official Thematic account.
Questions about brand usage
For any questions about approved uses of Thematic brand assets, contact us at [email protected].
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