Heads Without Beds: Leaders Edition
Local leaders are spending one night without their beds so others won’t have to.










One night. One goal.
On any given night, hundreds of people throughout our region sleep on floors, yoga mats or deflating air mattresses because they don’t have a bed to sleep in.
Home Again Furniture Bank’s campaign Heads Without Beds: Leaders Edition, provides an opportunity for an inspiring group of executives and other community leaders to do something about that. Each participant is raising awareness and funds to support the free delivery of beds, sofas, tables and other essential furnishings to families and individuals of all ages, backgrounds and circumstances.
The Cause
Home Again Furniture Bank is a nonprofit aiming to end furniture poverty right here on the Northeast Avalon. We collect and redistribute gently-used furniture to families and individuals of all ages, backgrounds and circumstances who are referred. As the sole furniture bank in the region, Home Again has 35+ frontline partner agencies and organizations who rely on our service to meet their clients’ furniture needs.
In fewer than nine years, Home Again has furnished 3,400+ homes with essential furnishings. For Tina, this meant an end to her kids sleeping at their aunties and grandparents homes – it meant a family reunited. “Life is so much better. I have a comfortable, safe home… The furniture helped us, not just with comfort, but it gave my children a place of belonging and took a lot of stress and worry off of my plate.”
The “Heads”: Our 2025 Participants.
Denise Goodyear, President of Intuitive Media
Denise Goodyear, the heart and soul of Intuitive Media, has spent almost 25 years helping clients optimize their marketing strategies and budgets to achieve real results - no matter how much they have to spend.
As President of Intuitive Media, Denise is happiest when meeting new people, building relationships, and helping businesses grow through marketing management, digital strategy, advertising, and training.
An award-winning marketer, Denise began her career in media sales, but developed a deeper passion for marketing and communications strategy, spending nearly a decade as a partner in a successful marketing agency before changing the agency model and creating Intuitive Media in 2019. To build on her marketing education, Denise successfully completed the Digital & Social Media Program at Memorial University in 2019 and has almost 25 years of sales and marketing experience with various organizations and businesses throughout the province and the country. Always learning, Denise works hard to stay on top of all the latest trends in all forms of marketing.
She’s an active speaker on entrepreneurship and marketing, bridging the gap between education and industry, and working to provide the tools and knowledge owners and managers can put to work in their businesses. Denise is experienced in facilitating marketing, sales and networking related training sessions for entrepreneurs and for membership and industry organizations
spanning several industries.
When she’s not working, Denise is a busy mom and an active volunteer and mentor, lending her time and skills to organizations such as Futurpreneur Canada, CHBA-NL, NLCA, and others, in addition to NLOWE, where she recently completed a six year board term. An avid networker, Denise is also a proud and active member of the St. John’s Board of Trade, the Killick Coast, Lab North and Lab West Chambers of Commerce, techNL, and the Digital Marketing Institute.
Geoff Spencer, Office Lead Partner at McInnes Cooper
Geoff Spencer, KC, is the Lead Partner of McInnes Cooper’s law office in St. John’s where he draws on three decades of experience to counsel clients on matters involving corporate finance, maritime law, insolvency, and commercial litigation. In addition to his nationally recognized client service, Geoff is an active volunteer and a champion of the firm’s Collective Social Responsibility initiative. Driven by a passion for community service, Geoff has prepared breakfast at The Gathering Place, hiked in support of the East Coast Trail, Bowled for Kids Sake, hosted a cornhole tournament for Easter Seals, and gone up in a fire engine bucket for first responders’ mental health. Building on the firm’s past support for Home Again, Geoff is excited to take part in the 2025 Leaders’ Edition of Heads Without Beds and raise money to address furniture poverty in our region.
Jeremy Whittle, Chief Operating Officer at Crosbie
Jeremy is the Chief Operating Officer at Crosbie, responsible for the company’s industrial services and real estate business units. Originally from St. Bernard’s – Jacques Fontaine, an outport community on the Burin Peninsula of Newfoundland and Labrador, Jeremy lives in St. John’s with his wife Karen and their three children. While not at work, Jeremy enjoys exploring the province’s great outdoors with family and friends.
Thank you to our generous 2025 sponors!
Learn How You Can Get Involved
Fundraising Tracker
Help us reach our fundraising goal. Click the button below to view our progress to date.
