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Google CMP and IAB TCF V2.2: New Requirements for Publishers
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Google CMP and IAB TCF V2.2: New Requirements for Publishers

24 November 2023
AdTech Ecosystem: Everything You Need to Know
Platforms

AdTech Ecosystem: Everything You Need to Know

23 November 2023
What is a Supply-Side Platform (SSP) – A Guide for Publishers
Platforms

What is a Supply-Side Platform (SSP) – A Guide for Publishers

23 November 2023
What Is In-View Ad Refresh – Digital Publisher’s Guide to Success
Ad Optimization

What Is In-View Ad Refresh – Digital Publisher’s Guide to Success

22 November 2023

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Success Guides

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers
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Cost Per Thousand Mille(CPM) – Definition & Formula
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9 Google Analytics Reports For Publishers To Prioritize

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Digital Publishing

Impact of Lazy Loading & Strategies to Optimize Website Performance
Website Performance

Impact of Lazy Loading & Strategies to Optimize Website Performance

15 September 2023
Target CPM – What Is It and Does It Increase Ad Revenue?
Measurement & Analytics

Target CPM – What Is It and Does It Increase Ad Revenue?

18 October 2019
Cost Per Thousand Mille(CPM) – Definition & Formula
Measurement & Analytics

Cost Per Thousand Mille(CPM) – Definition & Formula

13 January 2023
Referral Traffic for Publishers – Its Importance, Strategies and Top Sources
Revenue Optimization

Referral Traffic for Publishers – Its Importance, Strategies and Top Sources

17 March 2020
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Ad Management

Best Mobile Ad Formats and Ad Sizes to Increase Viewability and Revenue
Ad Optimization

Best Mobile Ad Formats and Ad Sizes to Increase Viewability and Revenue

29 January 2019
Best Viewability Vendors For Publishers in 2020
Ad Optimization

Best Viewability Vendors For Publishers in 2020

21 July 2020
What Ads.txt Files of Top 2000 Sites Tells Us About Programmatic Supply?
Ad Fraud

What Ads.txt Files of Top 2000 Sites Tells Us About Programmatic Supply?

16 April 2019
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Privacy & Transparency

Getting Started With Publisher Provided Identifiers (PPIDs)
Privacy

Getting Started With Publisher Provided Identifiers (PPIDs)

11 May 2021
Ads.cert – Everything Publishers Need To Know About
Privacy

Ads.cert – Everything Publishers Need To Know About

5 October 2021
How Publishers Can Become COPPA Compliant?
Privacy

How Publishers Can Become COPPA Compliant?

20 February 2020
5 Important Factors Publishers Should Consider While Choosing Universal IDs
Privacy

5 Important Factors Publishers Should Consider While Choosing Universal IDs

31 August 2021
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Programmatic Decoded

AdTech Ecosystem: Everything You Need to Know
Platforms

AdTech Ecosystem: Everything You Need to Know

23 November 2023
What is a Supply-Side Platform (SSP) – A Guide for Publishers
Platforms

What is a Supply-Side Platform (SSP) – A Guide for Publishers

23 November 2023
Preferred Deals, and How to Setup Them in Google Ad Manager?
Platforms

Preferred Deals, and How to Setup Them in Google Ad Manager?

20 November 2023
How to Set up a Programmatic Direct Deal in Google Ad Manager
Platforms

How to Set up a Programmatic Direct Deal in Google Ad Manager

16 November 2023
What Is Unified Auction? How Is it Different from Header Bidding?
Platforms

What Is Unified Auction? How Is it Different from Header Bidding?

9 November 2023
What Is Ad Exchange and How Does it Work – A Guide for Publishers
Platforms

What Is Ad Exchange and How Does it Work – A Guide for Publishers

8 November 2023
Ads.txt: A Guide to MANAGERDOMAIN And OWNERDOMAIN
Ad Fraud Platforms

Ads.txt: A Guide to MANAGERDOMAIN And OWNERDOMAIN

14 September 2023
Rise of Walled Gardens in Ad Tech – Explained for Publishers
Platforms

Rise of Walled Gardens in Ad Tech – Explained for Publishers

24 August 2023
Decoding Demand-Side Platforms from a Publisher’s Perspective
Platforms

Decoding Demand-Side Platforms from a Publisher’s Perspective

26 July 2023
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