Pawns.app Organic Traffic Improves by 50% in 3 Months
Growth Bite took up the challenge of turning Pawns.app into a force to be reckoned with within the survey and gaming industry. Within three months, their organic traffic improved by 50%, bringing them closer to the top of the competition.
Project Overview
Growth Bite has built a team with a lot of experience in the various flavors of the SaaS industry, starting from large enterprise-suite providers to up-and-coming mavericks. Pawns.app is a software company in the combined B2C/B2B sphere – serving regular consumers while earning revenue from businesses.
Key Points
- Pawns.app is a paid survey and game platform, allowing everyday users to earn money through answering questionnaires and playing games.
- Both the paid survey and gaming industries are highly competitive, especially in the US and EU markets.
- Growth Bite and Pawns.app decided to focus on growing organic presence through SEO and content marketing.
- 3 months of collaboration led to Pawns.app growing their organic traffic by 50%.
Paid Surveys
The primary part of Pawns.app business model is to provide consumers with various surveys they can fill out to earn money. These surveys help businesses collect important information on various topics much quicker than they otherwise would be able to.
Consumers, on the other hand, can supplement their income by answering questionnaires, turning accrued money into their PayPal account or by getting retailer gift cards.
Both of these arms of the business rely on gathering lots of traffic and users as it’s purely based on scaling the user base. As the user base increases, Pawns.app offerings also become more attractive to various businesses.
Search engine traffic, therefore, is the perfect avenue for growth. It’s a reliable source of consistent user growth that works long-term without requiring constant spending for each new user acquired.
Growing Organic Traffic
Growth Bite focused on various parts of SEO, starting from content marketing and ending with technical improvements for the website. Closely monitoring results throughout the journey, major organic search gains were made within the first few months.
Growth Bite continues the collaboration with Pawns.app, aiming to continue the growth spurt throughout the year. If results continue, Pawns.app will overtake many top competitors within a year.
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