Frequently Asked Questions

Graphos primarily works with established B2B organizations operating in competitive markets where positioning, visibility, and execution carry meaningful business impact. Many of our clients operate in construction, industrial, manufacturing, infrastructure, financial services, and related sectors. 

What we find most important is the makeup of your team, the experience of its members and their perspective towards marketing. A startup with the right mix and openness to new ideas can be an excellent fit for us.

We work with organizations ranging from growing regional companies to national and international brands. Our clients often operate in complex sectors where trust, credibility, and clear differentiation influence buying decisions.

Clients value our combination of strategic thinking, senior-level involvement, responsiveness, and high-quality creative execution. The people shaping your strategy stay involved throughout the work, helping ensure consistency from planning through delivery.

Sure do. We help clients with positioning, brand strategy, buyer insights, SEO, websites, campaigns, and long-term marketing direction, while also writing, designing, developing, and producing the work itself.

Yes. We have extensive experience supporting construction, infrastructure, industrial, manufacturing, and engineered product companies. This includes branding, websites, SEO, campaigns, proposals, trade show materials, and strategic positioning.

You bet. We design and develop B2B websites focused on clarity, credibility, search visibility, and performance. Our work includes corporate websites, product websites, landing pages, and long-term content structures designed to support growth.

Yes. Search visibility is an important part of many engagements and something of foundation importance with every web build we take on.

We help clients improve rankings, strengthen content structure, and build long-term organic visibility through strategic SEO, AEO and content development.

Absolutely. Many clients come to us during periods of growth, leadership change, rebranding, market expansion, or competitive pressure.

We help clarify positioning and align branding, messaging, websites, and marketing around a stronger market presence.

If you’re looking to kick things up several notches, that’s our jam!

Every day. While we are based near Edmonton, Alberta, we work with organizations throughout Canada and the United States, as well as international ones. We’ve worked with clients in more than 20 countries.

That’s one of the best parts of working with Graphos. Clients interface directly with experienced strategists, writers, designers, and senior team members throughout the engagement.

We have never operated with a heavy handoff model. Clients definitely prefer it that way.

Our experience includes construction, infrastructure, manufacturing, industrial products, financial services, food manufacturing, engineered materials, technology, and other complex B2B sectors.

We believe strong marketing begins with understanding what buyers actually care about.

Depending on the engagement, we use interviews, research, strategic workshops, market analysis, and ongoing collaboration to identify what influences buying decisions.

Our goal with buyer research is to bring you net-new insights, meaning information you did not have before engaging us, and often could not discover in any other way.

Yes. Many clients retain us for ongoing strategic and creative support across websites, SEO, campaigns, content, branding, proposals, presentations, trade shows, and digital marketing.

We love to hit a good meeting cadence with clients, measuring results, identifying opportunities, setting new goals and holding everyone accountable to slam the needle forward!

Graphos was founded in 1993 by Laurier Mandin, who began in branding and design in the early 1990s.
Over time, the firm evolved from an award-winning agency into a dedicated  B2B marketing consultancy serving innovators across North America.
Our decades of experience are what make our structured, evidence-based launch systems so effective.

The strongest engagements tend to involve organizations that value strategy, creativity, responsiveness, accountability, and long-term thinking.

We work best with clients looking for an experienced B2B partner rather than a transactional vendor.

Check out our About You page for more!