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Planning

Our approach to Planning is driven by a foundation of understanding, collaboration, and innovation in the pursuit of vibrant, sustainable communities

Children and families enjoy the open lawn space with restaurants behind

Tree-lined promenades, native greens, and café-lined streets shape a new kind of community in McKinney

Long Branch Master Plan

McKinney, Texas

Aerial rendering of the Henderson Avenue Mixed-Use development in Dallas, Texas, showing a 3.55-acre site with a blend of retail and office spaces integrated into a walkable streetscape.

A half-mile stretch along Henderson Avenue is prepared to claim its place as one of the great retail streets in Texas

Henderson Avenue Mixed-Use

Dallas, Texas

The Canyon in Oak Cliff master plan accommodates a wide range of uses while protecting the ecological assets already on site

The Canyon in Oak Cliff

Dallas, Texas

The master plan for Texas A&M University – Central Texas envisions a campus that integrates harmoniously with its rugged natural surroundings

Texas A&M University–Central Texas – Campus Master Plan

Killeen, Texas

By emphasizing a pedestrian-first design and integrating diverse uses across multiple blocks, the transformation repositions the Farmers Market as a vital piece of downtown Dallas

Dallas Farmers Market

Dallas, Texas

Enhancements to the Santa Fe Trail are creating a stronger connection between neighborhoods, nature, and culture in East Dallas

Santa Fe Trail Corridor

Dallas, Texas

Framing the gateway to Carrollton’s growing business corridor with sculptural clarity

IBP – Campus Master Plan

Carrollton, Texas

Integrating office, residential, hotel, and retail uses to energize a 4-acre super block

2500 Cedar Springs

Dallas, Texas

Balancing growth, preservation, and purpose across 20 acres in East Dallas

Dallas Theological Seminary – Campus Master Plan

Dallas, Texas

GFF’s design for Saddle Creek transforms a once-shelved office park plan into a vibrant community destination blending retail, office, and recreation

Saddle Creek

Prosper, Texas

People enjoying a garden and seating area with trees and plants.

As a launch point for Queen Creek’s expansion, this district offers a blueprint for thoughtful, integrated development

LGE – Queen Creek Mixed-Use

Queen Creek, Arizona

Site plan of the Oak Farms Master Plan, detailing mixed-use parcels, green spaces, and connectivity along the Trinity River levee system in Oak Cliff, Dallas.

A pivotal site where history, infrastructure, and skyline views converge

Oak Farms Master Plan

Dallas, Texas

Aerial rendering of the Caruth Properties Transit-Oriented Development in Richardson, Texas, showing mixed-use urban design adjacent to the DART Bush Turnpike Station.

A coordinated vision for walkable, transit-connected growth

Caruth Properties T.O.D.

Richardson, Texas

This long-range vision repositions the district as a vital link between downtown and the Trinity River, while supporting community growth through civic plazas and improved walkability

Design District Master Plan

Dallas, Texas

Close-up rendering of the plaza and building base at 1899 McKinney Avenue, with café seating, trees, and retail frontage in Dallas high-rise zone.

Set on a compressed triangular site, 1899 McKinney Avenue rethinks what’s possible for high-rise residential development in Uptown Dallas.

1899 McKinney

Dallas, Texas

Once zoned for industry, this 45-acre site near Downtown Dallas is being transformed into a high-density, pedestrian-focused neighborhood with strategic views of the city’s future landmarks

UPR Master Planning and Zoning Consultation

Dallas. Texas

Our Approach

Our approach to planning is rooted in a holistic understanding of the context, rigorous analysis, and a commitment to sustainability. Whether we’re designing mixed-use developments, campus plans, or community corridors, we integrate market realities with site-specific insights to create places that resonate with their users and stand the test of time.

Central to our methodology is the belief that the most successful projects are those that build consensus among diverse stakeholders. We engage clients, community leaders, and residents early in the process, fostering a collaborative environment that encourages open communication and iterative design. This ensures that the final plan not only meets the needs of today but also anticipates the needs of tomorrow, making our projects adaptable and resilient.

Our expertise spans a wide range of project types, but the foundation of our work remains consistent: we create vibrant, sustainable spaces that blend seamlessly with their natural, social, and cultural surroundings. By prioritizing green spaces, reducing car-centric development, and thoughtfully integrating architecture with landscape, we craft environments that promote well-being and community pride.

From securing zoning changes to developing land-use frameworks, our team’s extensive experience allows us to navigate complex processes with confidence. Our projects consistently add value to neighborhoods by creating inclusive, accessible, and memorable places that enrich the lives of those who inhabit them. At GFF, planning is more than a service—it’s a commitment to making lasting, positive impacts on the communities we serve.

Our People

Evan Beattie

Principal
Chairman / Chief Executive Officer

Brian Moore

Principal
Director of Planning

Gavin Newman

Associate
Planning Leader

Jason Fedors

Planning Leader

Jonathan Moebius

Design Professional

Jorge Herrera

Architectural Professional

elevating human experience

and strengthening community

through our craft

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  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, TX 75219
(214) 303-1500

  • Austin
  • Austin

114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

  • Fort Worth
  • Fort Worth

1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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