We build content systems for brands that have something real to say.
Not just content that ranks, content that's worth ranking. Built around the expertise already inside your brand, and designed to compound over time.
Equal parts strategist, editor, and systems thinker.
Karli Jaenike is a content strategist and AI search specialist who blends storytelling with systems. She builds editorial programs that are search-savvy, audience-first, and grounded in real expertise, because content shouldn't just fill space. It should do something.
With 10+ years at the intersection of editorial strategy, SEO, and content operations, Karli has a particular eye for the gap between what a brand actually knows and what the outside world can find. Her framework, Authority Engineering, is built around closing it: surfacing internal expertise, structuring it for both traditional search and AI discoverability, and building the systems to produce and distribute it at scale.
Before Wild Idea, she led SEO content at Eventbrite and worked with enterprise clients at Siege Media. Based in Texas. Probably at a live show this weekend.
What makes Wild Idea different
We're not a content factory. We're a small, senior team that builds content programs around the expertise that already exists inside your brand.
Real expertise, real point of view
Generic content is increasingly filtered out of both search and AI. We build content around verifiable internal expertise, named experts, original insights, and specific knowledge that can't be found anywhere else. That's what earns rankings and citations.
Built for search and AI search
SEO and AEO aren't competing priorities, they're two outputs of one content system built right. We run both tracks in parallel so you win now in organic search and build the citation presence that AI systems reward.
AI-assisted without sacrificing quality
We use AI-assisted workflows to help lean teams move faster without producing generic output. There's always a human in the loop, especially in complex, regulated, or expertise-heavy industries where quality is non-negotiable.
Systems that hold when we're not in the room
Every engagement is built to hand off. Whether it's a strategy document, a production system, or an ongoing retainer, the goal is always to leave you with infrastructure that runs, not a dependency on us to keep the lights on.
Ready to build something that actually compounds?
If your brand has real expertise and you're tired of content that doesn't reflect it, let's talk. Most conversations start with a quick call to see if it's a fit.