What’s your gift to the world? What makes you uniquely different than everybody else? Why should I choose you? Three powerful questions from today’s conversation with John Ravaris, consultant, speaker, and author of Define Value, Drive Growth: Build a Business Clients Choose and Competitors Envy. In our conversation, John unpacks these questions and more, focusing on how uniqueness creates client value. He talks about his curiosity with what people and businesses are really trying to accomplish, what sales is and is not, how his 4D Roadmap—Discover, Develop, Deploy, and Delight—reveals what makes a business unique, the difference between a customer and a client, his approach to niching and standing out, and building your reputation by saying no and not chasing the shiny object. If your business is stuck positioning itself just like its competition, then it’s time to discover just how valuable uniqueness can be.