Did You Know?

by | Oct 15 | Insights

A Quick Fact For Today!

With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don't let 2014 pass you by! Create actionable and profitable KPI's to start seeing both short-term and long-term results across all of your performance marketing channels!

Author

Garth Harris

Garth Harris

As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.

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