Revolutionizing Performance-based Marketing

CAKE brings clarity to digital marketing. Our solutions empower organizations to measure the impact of their marketing and make the most of their digital spend.

Our Culture

CAKE’s culture is reflective of the people who spend their days building and supporting our products and managing our close customer relationships. Our dynamic culture and vibrant work environment promote the creativity and innovation that drive our marketing technology solutions.

CAKE Software

Our Values

Our values are the heart of who we are and what we do at CAKE. They represent our shared vision and our dedication to our work and each other.

Customer Value First

We are committed to delivering meaningful value to our customers and partners.

Better Together

We collaborate effectively and help the team succeed. We share context, support one another, and know that our best work happens when we work as one team.

Build What Scales

We create solutions that will work beyond today. We think in systems, design for growth, and build with the future in mind. We ask ourselves: Are we building the right solution for the future?

Thoughtfully Resourceful

We find a way forward despite constraints. We solve problems creatively and thoughtfully, using good judgment rather than burning ourselves out or waiting for perfect conditions.

Curious With Intent

We ask the right questions to solve the right problem. We start with the why, use tools like AI thoughtfully, and apply human judgment to reach the best outcome. We ask ourselves: Are we solving the right problem?

Built on Trust

We create trust through transparency, accountability, and openness. We speak up early, listen with respect, and make it safe to raise ideas, concerns, or mistakes.

Learn Fast, Improve Always

We apply learning and feedback to improve quickly. We reflect, adjust, and continuously get better, both as individuals and as a team.

Our Leadership

CAKE is led by a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.

Meet Our Team

Built on a Strong Foundation

CAKE is the sum of its people. Our team of passionate business and technology thought leaders are dedicated to providing customers with the best digital marketing solutions.

Innovation and Imagination

With the best development team in the business, we work hard to drive the innovations that our customers need long before they imagine them.

Simplify, Simplify, Simplify

The digital marketing world can be very complex. We strive to make everything about our products simple and easy-to-use.

We Reach for the Sun

CAKE takes an organic approach to growth, encouraging team members to own their personal development.

We're Invested in YOU

Working with CAKE is a team sport. We believe that open and reliable support is the foundation for success. That is why we offer 24/7 support for our products.

Believe in the Power of We

CAKE’s team is talented, passionate and driven to build the most innovative digital marketing tracking software. Our culture is collaborative, challenging and fun.
Join CAKE!