So this might be a design studio
It started as a portfolio, turned into a practice, and became a studio โ sort of.
This is the part about who we are. Weโre a weirdly serious design studio that builds brands, systems, and websitesโthings that sometimes look like art. Thereโs logic under the color, care behind the chaos, and fifteen years of playing with structure like itโs a toy. Thatโs about what we do, and maybe a bit about how we think.
Weirdly serious design studio
Welcome to a dimension where graphic design escaped the grid and joined a circus. Founded by designer Jovan Lakiฤ, General Condition is a Belgrade-based design studio where flying horses and clipboard-wielding kangaroos run brand workshops.
Here, timelines wear clown shoes. Typography stretches like gum. Creative direction comes with a map, but nobody uses it. This is part childrenโs book, part rave poster, part bureaucratic fever dream.