Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

Meet Gary

I am a senior-level executive with proven success in strategic planning, development, management and leadership of operational initiatives in sales and marketing. An accomplished platform speaker, teacher and motivator. I have a unique way of creating synergistic alignment of personal and corporate values and personal accountability.

GO Virtual!

Sometimes it's difficult or costly to schedule live engagements. Using your choice of no– or low-cost technology platforms, you and your staff can have a live experience, virtually anywhere! All that's needed is an internet connection and a connected devise – whether it's a smartphone, tablet, laptop, desktop, smart TV or big screen!

Read about GOing Virtual

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The store offers a variety of products to help you build your business. Whether it's books, audio, video or e-books you're looking for. It's here.

The Culture You Create—Or Allow—Will Make or Break You

Here’s the truth: every company has a culture. Whether you’ve built it intentionally—or it’s just happened—there’s a culture in place. Your company’s culture is created either by design or default. When a company clearly defines its values and beliefs, it sets the standard for what behaviors are expected. Values guide decisions, shape interactions, and unify teams around a shared purpose. Culture is always at work, even when you can’t see it. Because in the end, culture is an invisible force, only seen in behavior.Read

Check this I.D. When Interviewing Candidates

When interviewing a prospective hire, be sure and check his or her I.D. No, this video is NOT about asking for a candidate's driver's license, social security card, or college transcript. It's about determining the CHARACTER of the person. In this video, I'll tell you what the "I" and "D" stand for and why they are independent and interdependent. I'll also explain the dangers of having the wrong balance of "I" and "D".Watch

3 things you must be if you want to succeed in sales

Have you ever wondered why some people do better in sales than others? What I've learned over the course of nearly 5 decades in direct sales is that there are three things salespeople must be if they want to have consistent or above-average sales. In this short video, I'll explain these three things and their impact on your ability to have more control over your future in direct sales.Watch

Don't take our word for it...

Tiffany Gallarzo

Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of… Read the full testimonial “Tiffany Gallarzo”

Tiffany Gallarzo

President

California Funeral Directors Association

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman

Sales and Marketing Manager

Quiet Places

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and professionalism.

Virginia Aspy

National Sales Manager

Grace Management

Richard F. “Dick” Perl

Nobody but nobody does it better than Gary O’Sullivan. As a platform speaker and trainer myself, I am very critical of those who do this for a living. Without a doubt Mr. O is the BEST of the BEST. When… Read the full testimonial “Richard F. “Dick” Perl”

Richard F. “Dick” Perl

Past President

Southern Cemetery and Funeral Association

Mike White

Gary has been a speaker for our organization for several years. He has a unique ability to connect with his audience and to deliver a message that resonates with the associates and improves business and personal performance. Gary is a… Read the full testimonial “Mike White”

Mike White

Director of Sales Operation

Houston Market - SCI Management

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino

Chief Gardener

Merrendino Cemetery Care

Read more testimonials

The Value of Accountability for Consistent Sales Success

This keynote presentation helps salespeople learn to think differently about consistency in sales performance — possibly the single most important factor in producting controllable, predictable, and repeatable results.

Climate Control: Why Leaders are the Thermostat and Thermometer in their Companies

A Leadership keynote presentation that helps leaders understand how they control the environment of their organizations

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.