Futurum Group has acquired ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

AI Cloud Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?
June 15, 2026
Article
Article

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?

Nick Patience, VP & Practice Lead at Futurum, examines the US export-control action that took two Anthropic models offline globally — and what it means for enterprise AI continuity planning and sovereign...
Will TCS and Anthropic’s Claude Partnership Set a New Standard for Regulated AI?
June 14, 2026

Will TCS and Anthropic’s Claude Partnership Set a New Standard for Regulated AI?

TCS and Anthropic's Claude partnership addresses enterprise demands for compliance and trust in regulated sectors, positioning Claude as a competitive alternative in financial services and healthcare....
Mercedes-Benz Korea’s Semantic Layer Shows Why AI Needs Trusted Business Logic
June 13, 2026

Mercedes-Benz Korea’s Semantic Layer Shows Why AI Needs Trusted Business Logic

Mercedes-Benz Korea leverages Databricks Unity Catalog to build an AI-ready semantic layer that unifies 500+ KPI definitions across BI and AI tools, demonstrating how trusted business logic drives enterprise AI...
Does the New MTEB Leaderboard Set a New Standard for Transparent AI Model Evaluation?
June 13, 2026

Does the New MTEB Leaderboard Set a New Standard for Transparent AI Model Evaluation?

Hugging Face launches an overhauled MTEB Leaderboard with significant speed improvements, granular filtering, and enhanced transparency. Enterprise AI leaders now have better tools to evaluate and compare foundation models beyond...
How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035
June 12, 2026
Article
Article

How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035

Olivier Blanchard and Brendan Burke, Research Directors at Futurum, share their insights on how high-performance small-form-factor desktop AI PCs such as the DGX Spark and Mac Mini could form the...
Agentic Intelligence
June 12, 2026
Article
Article

Can Zoho SalesIQ’s Agentic Intelligence Redefine Empathetic Customer Engagement?

Zoho SalesIQ's Zia Agents deliver autonomous, empathetic customer engagement at scale through Agentic Intelligence, now supporting Anthropic, Google AI, DeepSeek, and custom LLMs....

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