Internationally awarded
Future-Oriented
Business Conference
Welcome to Future Tense powered by Lürssen, Croatian first future-oriented, internationally awarded B2B conference focusing on the future of business.
Once again, this B2B event brings together leading futurist experts from around the globe.
You can find out what's trending in leadership, technology, sustainability, and society at large.
„The key fact we must accept is that we no longer live in an era of occasional crises, but in an era of permanent instability. The future does not arrive in a linear way; it reaches us through the simultaneity of disruptions, security threats, and decisions that cannot be postponed. In such a world, the greatest risk is no longer making the wrong decision, but failing to decide at all – because neutrality no longer exists. Either we shape change, or change shapes us.
Future Tense, powered by Lürssen, is a platform for responsible conversations about what is most likely to happen; a place where the future is not predicted but designed, and where leaders take responsibility for real decisions – now. The future will not punish those who misjudged it, but those who lacked the courage to make a judgment at all.”
Teuta Duletić, Managing Director of Lürssen Design Center Kvarner
“Future Tense powered by Lürssen is a place where ideas about the future are transformed into concrete conversations and decisions. Kaufland, as a company that interacts with thousands of customers every day, is aware of how important it is to understand changes and we actively participate in shaping them. That is why we are proud to have the opportunity to be partners of a platform with which we share core values and strategic goals: encouraging dialogue on innovation, sustainability and responsible development - topics that are crucial for the future of society as a whole.”
Patrick Rudat, CEO, Kaufland Hrvatska
“AI is helping to transform how people search, choose, and buy—and Visa is building the trust layer that makes this future possible. With Visa Intelligent Commerce, we are enabling AI agents can securely find and buy on behalf of consumers, with transparency, control, and protection built in. As commerce becomes more intelligent and agent driven, Visa’s role remains constant: enabling seamless, secure experiences for consumers, and helping businesses connect with them instantly—at global scale.”
František Jungr, Head of Product for Central and Eastern Europe, VISA
“In a time of rapid technological changes, the financial sector plays a crucial role in enabling transformation — from encouraging innovation and the green transition to creating new models of collaboration. It is our responsibility to build a safe, transparent and inclusive environment where progress becomes accessible to everyone.
That's why we proudly support the Future Tense conference, which brings together visionaries who dare to look several steps ahead and rethink how we live, work and shape the future.
Events like this inspire us to challenge established patterns, learn from one another and create new solutions for the challenges of tomorrow. We are pleased to contribute, as a partner, to a dialogue that drives a more sustainable, smarter and better future.”
Christoph Schoefboeck, President of the Management Board at Erste Bank Croatia
“In times of growing uncertainty, accelerating and increasingly unpredictable change, we need leaders who think long-term, act with integrity, and take responsibility not only for results, but for the impact they have on people, communities, and the environment.
No one truly knows what the world will look like in a year or two, yet paradoxically, there has never been a more important moment to actively prepare for what lies ahead. This is why omnipotent platforms like Future Tense are so valuable, bringing together people who do not wait for the future, but shape it together.
At IEDC, we have been developing such leaders for over four decades. We are proud to continue our partnership with the Future Tense platform, as we believe that collaborations like these create space for new ideas, strong connections, inspiring visions, and the responsible shaping of the future.”
Prof. Mislav Ante Omazić, President of the Management Board, IEDC-Bled School of Management
“In a time when markets are changing faster than ever, the strength of brands no longer lies solely in recognition, but in their ability to truly understand and actively solve real customer needs. Today, brands are not just products or services – they are trust, experience, and relationships built through every interaction. At VIVAX, we are intentionally building a brand that solves customer problems not only through products, but through strong service support and logistics behind them. This operational strength is becoming a key differentiator in a world where customers expect reliability, speed, and certainty.
As a Croatian brand with a growing global presence, we continuously evolve not only to respond to modern consumer needs, but to anticipate them. The real difference lies in combining relevance, responsibility, and the courage to move beyond established boundaries.
I see Future Tense, powered by Lürssen, as an important platform for exchanging ideas on how to build brands that are resilient, authentic, and future-ready. I look forward to conversations that challenge us to redefine what real customer value means in a constantly changing world.”
Anita Palac, Chief Marketing Officer, VIVAX
“In an energy sector that is rapidly digitalizing, security is a critical element of every solution and system we deliver – from transformers and control systems to smart grids and dual‑use solutions. From the earliest stages of development, we apply a security‑by‑design approach, enabling our customers to strengthen the resilience of their critical infrastructure. In parallel, we are developing specialized solutions for real‑time monitoring, management, and cyber protection of power systems. Risk management is integrated into all our processes, from strategic investments to daily operations, ensuring business continuity and reliable deliveries in an increasingly challenging global environment. Ultimately, our goal is clear: to be a trusted partner delivering secure, reliable, and cyber‑resilient energy infrastructure for the new era of power engineering.”
Ivan Paić, Management Board Member, KONČAR
“Strong digital infrastructure and superior connectivity are key prerequisites for innovations that transform the way we live, work, and create. This kind of infrastructure enables the development of smart cities, advanced industries, and entirely new digital experiences. Conferences such as Future Tense are important because they bring together visionaries who think several steps ahead – and our role at Telemach is to ensure that the digital foundations are ready for everything that lies ahead.”
Adrian Ježina, CEO, Telemach
“In an era where digital transformation is becoming the foundation of every business system, security is no longer just a technical issue—it is a strategic imperative. Today, organizations are not only protecting data, but also safeguarding customer trust, business continuity, and the stability of entire systems.
As a leading stakeholder in maritime transport in Croatia and beyond, we position cybersecurity as a core foundation and integrate it across all levels of our operations. For this reason, we continuously invest in strengthening all aspects of security—from onboard systems and onshore business processes to the safety of our end users, our passengers.
The Future Tense platform opens up key discussions on the future of business and the role of technology in shaping more resilient and secure organizations. Participating in such events provides an opportunity to exchange knowledge and strengthen collaboration among leaders who understand that security is a prerequisite for growth in the digital age.”
Mladen Koturović, Executive Director of General Affairs, Cybersecurity Expert, Jadrolinija
“Europe’s energy shift is no longer a gradual transition, but a structural reset driven by security, affordability and sustainability. The real challenge is no longer innovation - it is how fast we can deliver at scale.”
Andreas Rörig, CEO, E.ON Hrvatska
“In an era of permanent instability, resilience is no longer built only through efficiency, but through the courage to make decisions early, invest in transformation, and keep people aligned around a clear direction. For our industry, this transformation is defined by decarbonisation and digitalisation. We must accelerate the shift to lower‑carbon materials and processes, while using data and automation to run plants more reliably, transparently, and safely. That combination is what will make manufacturing more robust, supply chains more resilient, and businesses more prepared for what comes next.
Future Tense is valuable because it brings together leaders who do not treat the future as a forecast, but as a responsibility. It creates the space for honest conversations about what is changing, what must be redesigned, and how we can turn long‑term ambition into decisions we take today.”
Branimir Muidža, General Manager, Heidelberg Materials for Croatia and Bosnia and Herzegovina