Funny, it worked last time | Saul Betmead de Chasteigner | Substack

Personal brand is a dangerously small idea.

The real work is becoming known for something true, useful and valuable before people need it.

4 hrs ago • Saul Betmead de Chasteigner

'Stop f***ing about.' and other ambitions.

I was recently asked what things I return to in terms of my own personal development (apparently I look like I am good at it, oh if only they knew!).

Jun 15 • Saul Betmead de Chasteigner

A leadership code.

Five disciplines for leading well.

Jun 9 • Saul Betmead de Chasteigner

Winning the long game of life.

“I have always been good at keeping going.

Jun 1 • Saul Betmead de Chasteigner

The four conditions of high performing organisations.

I have been thinking a lot about how organisations need to organise themselves to succeed over time.

May 29 • Saul Betmead de Chasteigner

Most Popular

The real crisis in advertising isn’t AI — it’s imagination.

Nov 3, 2025 • Saul Betmead de Chasteigner

The Values Trap.

Feb 26 • Saul Betmead de Chasteigner

The future is already here, you just haven’t seen it yet.

Mar 21, 2025 • Saul Betmead de Chasteigner

The six questions every strategy must answer.

Mar 5

Funny, it worked last time

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