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Grasping for a plausible yarn.
I keep pulling on threads that make the whole thing unravel.
Mar 3
•
Fraîche Design Thinking
3
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What is design? (2/6)
God only knows!
Oct 9, 2025
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Fraîche Design Thinking
1
What is design? (1/6)
Who's to say?
Sep 18, 2025
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Fraîche Design Thinking
2
Let there be a price to pay.
If you want people to make different choices, make the unseemly choice a little painful.
Aug 7, 2025
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Fraîche Design Thinking
The craziest thing.
At some point on this planet, even a negative-NPV project is the right project.
Jul 10, 2025
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Fraîche Design Thinking
3
Capricious beauties.
Renewable energies can be hard to pin down, but they're worth it.
Jul 1, 2025
•
Fraîche Design Thinking
1
Under pressure.
Could global energy transition become some kind of new religion?
Jun 5, 2025
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Fraîche Design Thinking
In your hip pocket.
Keep backup for every assumption at-the-ready.
May 2, 2025
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Fraîche Design Thinking
1
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Fraîche’s Substack
Fraîche Design Thinking is a Paris-based creative consultancy run by Lisa Baird, your design strategy clairvoyant.
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Funny, it worked last time
Saul Betmead de Chasteigner
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