Warren Buffett’s retirement marks the end of an era in value investing. His philosophy of being “fearful when others are greedy” extends beyond finance – it offers marketers a timeless lesson in when to scale and when to pause. Learn how Buffett’s contrarian mindset can shape modern marketing strategy.
The Dallas Cowboys are America’s Team for the second year in a row when it comes to NFL social media followers. The New England Patriots have overtaken the Carolina Panthers as the team with the most followers per numbers of wins on the field.
This article explores whether other companies fared better than Cracker Barrel when changing logos.
The world of internet search currently sits in a state of flux. Google remains the reigning champion, but some early indicators point to a search future dominated by chatbot query results.
Google’s recent restructuring puts the marketing world on notice that the evolution of internet search has arrived.
Over half of the time, companies that advertise in the Super Bowl do not outperform the DJIA or S&P 500 in the same year.
Social Media Followers Like NFL Football!
As a kid, I knew of three bourbon brands: Wild Turkey, Maker’s Mark, and Jim Beam. My parents did not drink spirits, so my familiarity with these brands came from their advertising in Sports Illustrated. My teenaged friends believed that bourbon was a drink for our grandparents. Times have changed. Many Americans now view bourbon […]
Cold emails in marketing campaigns work well if executed properly. We had a not-for-profit client who recently wanted to increase website traffic and wondered if a cold email campaign could help achieve that goal. Our data clearly shows that they achieved the goal during a four-month campaign. A fine line exists between cold emails and […]
It is the year 2024, and as always, many variables of SEO and website traffic generation are evolving in front of our eyes. Let’s discuss them.