Design isn't just about how it looks. It's about how it works.
Hello! I’m Alex, a Product Designer based in San Francisco with over 5 years of experience crafting digital products.
My journey began in architecture, where I learned the importance of structure, flow, and human interaction. I pivoted to digital product design to apply those same principles to the software that shapes our daily lives.
I believe in “less, but better.” My design philosophy is rooted in subtraction—removing the unnecessary to reveal the essential. I strive to create interfaces that feel intuitive, almost invisible, allowing the user to focus on their goals.
Experience
Senior Product Designer
TechFlow Inc.
2023 – Present
UX Designer
Creative Studio
2021 – 2023
Junior Designer
StartUp Lab
2019 – 2021
"Good design is obvious.
Great design is
transparent."
— Joe Sparano
Product Design
End-to-end product design from discovery to final delivery. I handle UX research, wireframing, and high-fidelity UI design.
- User Research
- Wireframing
- Prototyping
- Design Systems
Project-based
Design Systems
Building scalable and consistent design libraries that help teams move faster and maintain visual quality.
- Component Libraries
- Documentation
- Token Systems
- Accessibility Audits
Project-based
Web Development
Implementing designs into clean, responsive, and performant frontend code using modern frameworks.
- React / Next.js
- Tailwind CSS
- Responsive Design
- Performance Optimization
Project-based