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🤖 Data isn't truth. It's a lens
You ran the experiment, celebrated the results, and still built the wrong thing. Whoops! Let's talk about how to interpret what your data actually mean…
Sep 17, 2025
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JDM
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Are you testing the wrong thing?
Jul 29, 2025
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JDM
5
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Your experiment is lying to you
Aug 31, 2025
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JDM
3
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You need a hypothesis, not a hunch
Aug 5, 2025
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JDM
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Great experiment design. Terrible execution.
You nailed the hypothesis and test type. Then you winged the copy, sent generic emails, and got garbage data. Here's how AI fixes execution. (Part 4 of…
Sep 10, 2025
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JDM
2
Your experiment is lying to you
If your test can’t fail or doesn’t match your risk, the results don’t matter — you’re just burning time. (Part 3 of the Traction Science Series)
Aug 31, 2025
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JDM
3
1
You need a hypothesis, not a hunch
If you’re not testing a falsifiable claim, you’re just poking around in the dark. Let’s fix that. (Part 2 of the Traction Science Series)
Aug 5, 2025
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JDM
2
Are you testing the wrong thing?
There’s always one assumption holding your startup hostage. Here’s how to find it — and use AI to break it wide open. (Part 1 of the Traction Science…
Jul 29, 2025
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JDM
5
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8 tests your pitch won’t pass (yet)
Your slides are clean. Your vision is bold. But beneath the surface, investors still aren’t buying it. These 8 tests will show you why—and how to fix it…
Jul 11, 2025
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JDM
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🤖 How well do you know your customer?
[FREE ISSUE] The strongest early signal of startup success is how well a founder knows their customer. So let's create a customer persona — and have our…
Aug 23, 2024
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JDM
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🤖 Crush customer interviews using the Mom Test
Everyone talks about the importance of customer interviews, but few seem to do it — and those who do tend to do it poorly. Let's fix that, with the help…
Aug 14, 2024
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JDM
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