The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
Foundation brings together a diverse mix of backgrounds, from GEO strategy to creative to AI operations experts. Together, we apply a GEO-first world view to help B2B brands achieve visibility across LLMs, generative search, and every AI-powered discovery surface.
We run like a high-performance sports team, we support each other and expect everyone to show up and contribute to achieving our clients’ goals. While work is important to us, we work hard so we can experience more life.
Learn what makes each of our team members unique below.
When Alicia was a child she wanted to be a business owner.
Learn how Alicia ended up with us
When Rhea was a child she wanted to be a leader.
Learn how Rhea ended up with us
When Nicole was a child she wanted to be a teacher.
Learn how Nicole ended up with us
When Ashley was a child she wanted to be an author.
Learn how Ashley ended up with us
When Lara was a child she wanted to be a babysitter.
Learn how Lara ended up with us
When Fiorella was a child she wanted to be a talk Wildlife Biologist.
Learn how Fiorella ended up with us
When Ola was a child she wanted to be a nurse.
Learn how Ola ended up with us
When Andrea was a child she wanted to be a talk show host.
Learn how Andrea ended up with us
When Connor was a child he wanted to be a Power Ranger (They were HUGE in the 90s).
Learn how Connor ended up with us
When Tanya was a child she wanted to be a lawyer.
Learn how Tanya ended up with us
When Imogen was a child she wanted to be an author.
Learn how Imogen ended up with us
When Troi was a child he wanted to be someone important.
Learn how Troi ended up with us
When Walter was a child he wanted to be an scientist.
Learn how Walter ended up with us
When Reuben was a child he wanted to be a pilot.
Learn how Reuben ended up with us
When Veejay was a child he wanted to be a game developer.
Learn how Veejay ended up with us
When Elvis was a child he wanted to be an engineer.
Learn how Elvis ended up with us
When Rob was a child he wanted to be Indiana Jones.
Learn how Rob ended up with us
When Dozie was a child he wanted to be a writer.
Learn how Dozie ended up with us
When Ethan was a child he wanted to be a doctor.
Learn how Ethan ended up with us
When Simi was a child he wanted to be a rockstar.
Learn how Simi ended up with us
When Pedro was a child he wanted to be a soccer player or a botanist.
Learn how Pedro ended up with us
When Shadrack was a child he wanted to be a catholic priest.
Learn how Shadrack ended up with us
When Jodee was a child he wanted to be a writer.
Learn how Jodee ended up with us
When Enzo was a child he wanted to be a comedian.
Learn how Enzo ended up with us
When Aina was a child she wanted to be a doctor.
Learn how Aina ended up with us
When David was a child he wanted to be a binman.
Learn how David ended up with us
When Ian was a child he wanted to be an astronaut.
Learn how Ian ended up with us
When Yuliya was a child she wanted to be a designer.
Learn how Yuliya ended up with us
When Jakub was a child he wanted to be an astronaut.
Learn how Jakub ended up with us
When Bibie was a child she wanted to be a medical doctor.
Learn how Bertha-Bella ended up with us
When Taylor was a child she wanted to be a professional dancer.
Learn how Taylor ended up with us
When Tyler was a child he wanted to an NHL superstar or a writer.
Learn how Tyler ended up with us
When Miriam was a child she wanted to be a journalist, a doctor, or an equestrian.
Learn how Miriam ended up with us
When Nikola was a child he wanted to design video games.
Learn how Nikola ended up with us
When Nicole was a child she wanted to be a computer programmer or a scientist.
Learn how Nicole ended up with us
When Chris was a child he wanted to be an archaeologist.
Learn how Chris ended up with us
When Alex was a child she wanted to be a CSI.
Learn how Alex ended up with us
When Carlos was a child he wanted to be an Astrophysicist.
Learn how Carlos ended up with us
When Daria was a child she wanted to be a politician.
Learn how Daria ended up with us
When Verol was a child she wanted to be a pilot.
Learn how Verol ended up with us
When Daniela was a child she wanted to be a movie star.
Learn how Daniela ended up with us
When Liliana was a child she wanted to be an artist.
Learn how Liliana ended up with us
When Claudia was a child she wanted to be a spacewoman.
Learn how Claudia ended up with us
When Julia was a child she wanted to be a princess or a circus acrobat.
Learn how Julia ended up with us
When Khaled was a child, he wanted to be a professional athlete.
Learn how Khaled ended up with us
When Meghan was a child she wanted to be a sports psychologist.
Learn how Meghan ended up with us
When Meili was a child she wanted to be an animator or illustrator.
Learn how Meili ended up with us
When Ana was a child she wanted to be an Olympic gymnast.
Learn how Ana ended up with us
When James was a child, he wanted to be... he honestly can't remember!
Learn how James ended up with us
When Monica was a child she wanted to be a veterinarian.
Learn how Monica ended up with us
When Jessica was a child she wanted to be a veterinarian.
Learn how Jessica ended up with us
When Ross was a child he wanted to be a wrestler in the WWF.
Learn how Ross ended up with us
