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flux branding

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      From Woodstock to Coachella

      From Woodstock to Coachella

      Every summer, before a single note is played or a tent is pitched, a festival announces itself with a poster….

      Broad Spectrum Branding

      Broad Spectrum Branding

      As summer hits its stride and beach bags get packed, there’s one product that’s finally getting the glow-up it deserves….

      The shape of things right now

      The shape of things right now

      Imperfection is the point After years of AI-smooth surfaces and over-polished branding, designers are reaching for the wobbly, the lopsided,…

      Tiny Canvas, Big Impact

      Tiny Canvas, Big Impact

      Egg decorating has a rich history that spans centuries and cultures. From intricate wax-resist patterns to luxurious jewel-encrusted creations, these…

      The Brand Value Framework

      The Brand Value Framework

        This is Essay 3 in the Brilliant series—which is the foundation for my forthcoming book “Brilliant” on how brands…

      Designing the Experience:

      Designing the Experience:

      Board game design has evolved far beyond mechanics and rulebooks. Today, the most successful tabletop games are built like brands….

      How To Integrate Companies After Acquisition – 9 Important Steps

      How To Integrate Companies After Acquisition – 9 Important Steps

      Working out how to integrate companies after acquisition is a rollercoaster. While you may be thrilled about the possibilities this…

      Brand Independence

      Brand Independence

      The Fourth of July just passed. For a few days, independence was everywhere. Fireworks, flags, the whole ritual. We celebrated…