Sustainabloom Launches New Sustainability Template for Wholesale Florists The template was released at the 2026 WFFSA Floral Distribution Conference in Miami, FL…FR TeamMarch 25, 202617 views2 minute read
Florists Adapt to Economic Pressures While flowers remain a symbol of beauty and celebration, the cost of delivering that…Bianca BinaMarch 25, 202637 views3 minute read
Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication Alexandra Farms is proud to dedicate our garden rose variety, Princess Hitomi…FR TeamMarch 24, 202636 views2 minute read
Software Solutions to Boost Your Flower Business Discover software that enhances customer experience and streamlines operations in your…Bianca BinaMarch 22, 2026351 views6 minute read
Master the Color Wheel: Essential Guide for Florists Elevate your floral designs and boost your success as a florist with this essential…Travis RigbyMarch 22, 2026393 views1 minute read
Floriexpo Announces Floral Marketing Fund Partnership Floriexpo and the Floral Marketing Fund have announced a formal promotional partnership for the upcoming Floriexpo 2026.FR TeamMarch 20, 2026206 views2 minute read
Emerald Coast Growers Celebrates 35th Anniversary Emerald Coast Growers is celebrating its 35th year in business in 2026.Bianca BinaMarch 19, 2026203 views1 minute read
Don’t Just Attend—Win the Room: How Florists Can Turn Flower Shows Into Real Business Growth Flower shows can do a lot for your business when you know what to do representing your business before, during and after the shows.Travis RigbyMarch 19, 2026230 views3 minute read
SAF seeks nominations for Floral Industry Awards Award recipients will be honored during the Stars of the Industry Awards Ceremony at SAF Amelia Island 2026.FR TeamMarch 17, 2026237 views2 minute read
Tutorial: Unexpected Moments Mixed media in florals is having a moment. This trend offers an exciting gift to florists: expanded creative freedom.FR TeamMarch 15, 2026516 views3 minute read
What Florists Really Search For: The Questions Driving the Floral Industry Online From longer-lasting blooms to smarter pricing, these are the questions florists search for most — and the answers shaping the industry.Travis RigbyMarch 14, 2026339 views3 minute read
San Francisco Flower Market Celebrates Floral Industry Discover the stunning floral installation by designers for Eileen Gu at the San Francisco Flower Market celebration.FR TeamMarch 12, 2026392 views2 minute read
International Women’s Day in Italy: The Meaning Behind the Mimosa Flower In Italy, International Women’s Day carries a distinctive tradition centered on a small but vibrant flower: the bright yellow mimosa.FR TeamMarch 12, 2026411 views2 minute read
Behind the Blooms: What You Missed at the EPCOT International Flower & Garden Festival From overnight installations to frost-fighting crews, here’s the incredible behind-the-scenes story of how EPCOT’s Flower & Garden Festival comes to life.FR TeamMarch 12, 2026397 views3 minute read
Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom Across the industry, florists are quietly discovering that AI can become one of the most helpful tools for growing their businesses.FR TeamMarch 12, 2026428 views3 minute read
