firework

firework is a video commerce platform that helps brands recreate the best parts of in-store shopping online—and extend those experiences across every channel. With Firework, companies can connect with customers through interactive video touchpoints that feel personal, helpful, and easy to shop. The platform brings together shoppable video, virtual video showrooms, and live 1:1 video conversations so shoppers can explore products, ask questions, and buy without friction.

Firework is built for omnichannel commerce. Brands can publish and embed video experiences on websites and mobile apps, distribute them through email and other campaigns, and even bring them into physical stores using QR codes. This makes it possible to guide customers from discovery to purchase with consistent, engaging video content wherever they are.

A key part of the offering is its AI Video Assistant capability, designed to deliver tailored guidance, answer product questions, and anticipate customer needs—helping teams scale high-touch service while keeping the experience responsive. Whether a shopper wants quick recommendations, deeper product context, or reassurance before purchasing, Firework aims to make the journey more interactive and conversion-friendly.

Firework supports a range of industries and formats, from curated product storytelling to user-generated video reviews that add authenticity and trust. Brands use it to increase engagement, improve conversion rates, and raise average order value by pairing compelling video with direct paths to purchase and real-time support.