Dream Big

Conformity is the enemy of growth

We’re based in the UK, with a small team spread around the globe. We’ve been turning good businesses into loved brands for over 23 years.

We work well with agile, challenger brands and promising start-ups who are highly motivated to make change happen now.

Like us, our clients view the status quo as a dead end dressed in beige. They want to make a real difference, which is why we think they’re heroes. We want to champion their cause.

Our clients are excellent at what they do, but had the foresight and guts to find experienced guides to lead the way. Everything we do sits inside our 3 phase, 9-point Fearless Brand Roadmap which is all about fast-tracking success.

A fearless journey

Our founder, Will Roffé thought he wanted to be a psychologist. He then discovered advertising. As American ad executive, Jerry Della Femina once said: It’s the most fun you can have with your clothes on.

After graduating from a prestigious Advertising School, Will joined Saatchi & Saatchi as a copywriter. He later worked for McCann-Erickson, Colenso, and Ogilvy. Will left adland and his role as executive creative director in 2002 to launch Fearless, a virtual strategic & creative consultancy.

We’ve advised game changing founders, CEOs and other clever marketing people in large corporations, SMBs, central government, defence, and local councils.

Today, we focus on the SMB market. There’s a lot less red tape and change can happen really fast.

Whilst our clients are driven to make real change happen in the shortest amount of time, they often stick with us for many years. They consider us trusted guides, confidants and friends.