Recent News

This year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader. https://youtu.be/zAbAp4skxwc Innovation That Stops...

Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists....

The Sun Ray Cascade look from the Harmony Collection is a celebration of warmth, confidence, and bold beauty. This striking blend of copper, blonde, and red tones creates a mesmerizing, multi-dimensional effect that catches the light beautifully and radiates energy....

The Amethyst Hase look from the Harmony Collection is a fearless fusion of style and self-expression. With its mesmerizing purple tones, this vibrant shade is made for those who dare to stand out. It’s more than just a color—it’s an attitude, a statement, and a...

The Rhythmic Mocha look from the Harmony Collection is the epitome of effortless elegance. With long, voluminous layers and a rich mocha hue, this style embodies a fierce yet serene energy. The fullness and bounce add movement, while the deep, warm color enhances...

The Harmony Collection celebrates balance, individuality, and self-expression, and Fierce Fusion is its most powerful statement yet. This striking look embodies confidence, strength, and dynamic energy, proving that hair color is more than just a style—it’s an...

The Rosé Rebel look from the Harmony Collection is a fearless fusion of softness and strength. This daring yet sophisticated hair color captures the essence of confidence, effortlessly balancing feminine warmth with rebellious flair. The delicate rose-tinted hues...

Houston, TX – Farouk Systems, Inc. is proud to introduce the 2025 CHI Harmony Collection, a stunning celebration of artistry, innovation, and the transformative power of hair color. This collection blends striking contrasts with vivid palettes, embracing...

Farouk Systems Inc. unveils an upgraded version of their CHI Ionic Permanent Shine Hair Color. This improved ammonia-free formula now features advanced hue definition technology; Aloe Vera, Silk Keratin Protein, and Hyaluronic Acid. These enhancements promise to...

For years, Farouk Systems, Inc. has led the way in hair color advancements. That trend continues today as Mego Ayvazian, the company's VP of Education and Shows, explores cutting-edge hair coloring methods using CHI Ionic Permanent Shine. These techniques focus on...