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The business of sport, built to perform.
FOR BRANDS
Velocity
Full-funnel, frequent measurement of marketing KPIs
Links brand and partner data in custom dashboards turning insights into actions that matter.
Keystone
Strategy that aligns leaders and delivers measurable growth
Unifies marketing and leadership, architecting partnership plans with demonstrable business impact.
FOR SPORT PROPERTIES
Aperture
Partner performance reporting that speaks the brand’s language
A marketer-aligned measurement framework, dashboard and business intelligence tool tracking things brands care about.
Stack
In-house measurement operating model
Roadmaps for property measurement capabilities that scope resources, processes and reporting infrastructure delivering performance reporting that resonates.
Who We Are
Fame Sport is a strategic sports marketing consultancy that drives measurable business growth through the power of sports marketing, blending culture, experience and data to move brands forward.
Founding Partners
Lynne Robertson
PARTNER
Lynne has transformed agencies, launched ventures and earned accolades — all while keeping an eye on the details that make big ideas matter. She led Fame to double-digit growth and independence before bringing it into the broadhead family, unlocking full-service marketing capabilities that power the launch of Fame Sport and its bold vision for brand-building.
Patrick Campion
PARTNER
Patrick helps brands connect with audiences through powerful intersections of marketing and sports. With a background spanning REI, Caribou Coffee, SuperValu and Sleep Number, he brings deep expertise in building meaningful partnerships and scaling brands — from launching REI’s first concert tour to creating Sleep Number’s best-in-class NFL partnerships.
Our Work
Fame Sport partners with ambitious organizations navigating moments of growth, change, and increased
visibility. We work across complex, high-stakes industries focused on alignment, focus and growth.
Health Organization
Measuring what matters in
sports sponsorship
Velocity helped a major
healthcare organization to bring greater rigor and accountability to their sports marketing investments.
University Partner
Identifying new pathways for sustainable revenue growth
We guided a D1 University to unlock new revenue opportunities in a changing higher-education and athletics landscape.
Retailer
Sports marketing strategy through collegiate sponsorships
We worked with a retail dealer to shape a sports marketing
strategy anchored in their business outcomes and marketing priorities.
Contact Us
As marketers who have redefined what’s possible in sports marketing, we’re ready to help you look at yours differently.
Let’s chat.