OhioGuidestone: Making Help Easier to Find.

Home Work Ohio Guidestone

Redesigning a Website to Improve 
Access, Visibility, Impact and Growth

OhioGuidestone Logo
Insight

OhioGuidestone turned to Falls & Co. to redesign and optimize its website with a clear goal: make it easier for individuals to access critical services, increase online donations and help job seekers find opportunities.

Strategy

Falls & Co. restructured the site with a strategic, SEO-driven approach, improving navigation, messaging and branding to elevate the user experience and enhance visibility in search results.

Result

Within just 90 days, 
the new site delivered:

14% increase in organic traffic

16% boost in employee applications

28% surge in service requests

Website Elements
  • Branding
  • Stakeholder Interviews
  • Personas & Journey Maps
  • SEO & Content Strategy
  • UX Design
  • Technical Audit
  • Development
  • QA Testing
  • Reporting & Optimization
  • Visit OhioGuideStone
Screenshot of OhioGuidestone's employment webpage highlighting their mission, employee benefits, testimonials, and a call to join their team, with sections on well-being and job satisfaction.
Screenshot of OhioGuidestone’s ‘Find an Office’ webpage showing a map of Ohio with highlighted counties and office listings by region, addresses, and phone numbers for Northeast, Northwest, and Central Ohio.
Screenshot of the OhioGuidestone website homepage, featuring mental health services information, staff photos, client testimonials, a location map, and links to connect or donate.

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