Energy Harbor: Powering Choice & Confidence

In a crowded and competitive energy market, Energy Harbor needed to establish itself as a leading provider of clean, safe and reliable energy. Falls & Co. developed the “Live with Power” theme line, reinforcing consumer empowerment, sustainability and Energy Harbor’s commitment to community and environmental responsibility. Recognizing that energy choices can be confusing, Falls & Co. educated consumers on their ability to choose a provider while emphasizing Energy Harbor’s ease of switching and cost-saving benefits.

Through an integrated campaign spanning digital advertising, paid search, paid social, video and website content, Falls & Co. positioned Energy Harbor as a clear and compelling choice. The result? Sales targets were exceeded by 128% and cost per acquisition goals beaten, proving that when consumers understand their power to choose, Energy Harbor becomes the preferred provider.