IP
Development
When Falcon’s works with intellectual property owners, we start at the 10,000-foot level. What is this IP all about? What are its top messages? What demographics are paying the closest attention to the IP?
Then comes a closer inspection. How do you want this IP to be represented in a themed environment? What story do you want to tell? Where is it happening, how does it happen, and who is involved? IP development isn’t complicated, but without clear answers to these questions, complications will arise. We’ll help you arrive at the best solution by guiding you through every discovery and providing a roadmap to the heart of your project.
Brand Development
We‘ve been in the experiential design game for a long time, so we know how important it is to establish loyalty among your consumers. Today’s audiences are very savvy and can spot insincerity from miles away. That’s why we take the job of brand development seriously.
We ask how you want to be represented today and in the future.
We’ve exercised strategic branding muscles countless times for our clients, and we never take the process for granted. Everything we learn is poured into the project’s foundation. The end result is an inspiring guest experience that seamlessly connects customers and compels them to engage - and buy - more.
Story Development
Looking for expert world-builders? For decades, we've helped IP owners craft fun, memorable themed experiences through story development.
With your IP at the center, we'll ask the right questions. How do you want the guest to feel? What do you want them to take away? How can we maximize brand engagement beyond just forcing guests to exit through the gift shop?
Culture matters, and Falcon’s always does its research to maximize guest interactions. We consider things like the role guests will have, the primary language (whether spoken or visual), demographics of visitors, and the actual geographic location.
Character Design
Imagine the power of vibrant artistry, storyboards, and 3D visualization to bring your memorable characters to life.
Falcon's excels in world-building, the art of devising entire realms of fiction and fantasy that feature their own rules and internal consistencies. Developing great characters is core to this process. Through character design, our team makes created environments feel more alive.
Compelling characters are more than players in a plot; they’re ambassadors of your story, and they influence narratives that are vital to an entertaining guest experience. Their style, personality, and mannerisms are irrefutably linked with the tone, feel, and themes of the greater world. As such, they require the deft touch of experienced, thoughtful designers.