The written fake client briefs are an excellent way to practice logo design, illustration, UX design, UI design, web design, graphic design, and writing. Especially after you have practiced using the FakeClients generators, these written practice briefs are a great way to challenge yourself a bit more. You can use some of the briefs for free but to get access to all 203 briefs, upgrade your account.
Hi, I recently came across your work online and I'm impressed by your designs. I'm reaching out because I need a logo for my personal brand as a children's book illustrator. I'm looking for a logo featuring my name, Michelle Gobeil, for use on my website, social media, and potentially my book cove...
Hi! I'm Malcolm, co-owner of Jennifer's Heaven, a high-end floral boutique named after my wife. We're seeking professional help to redesign our business card as part of our efforts to expand our business and stand out in the floral industry. Our current card, which I attached, is a quite standard de...
Goodday, I am Will, chief executive officer of Freshly Dropped, a food service that delivers freshly picked meal boxes for you to prepare at home. The recipes and items are carefully selected to our customer's wishes and needs and delivered right to their doorstep, making it incredibly easy to stil...
Hi there! My name is Chloe Reed, I am an employee at F.I.L.M., a magazine made for film fanatics all over the world. Within F.I.L.M. we discuss all sorts of films from any genre and of any director or cast and our professional opinions on it. Besides articles written by our own departments, we also...
Dear Sir or Madam, We are Shoptacle, a large clothing store, with several stores all over the country. We are in desperate need of a UX designer since we are planning on turning our brand into an online webshop. We have a large selection of designer clothing, designer shoes, and accessories and so...
Hello there, I am Casper, I am writing to you in regard to our company Arctic Travels, a traveling agency that focusses on skiing and snowboarding holidays. On our website ArcticTravels.com, clients can easily plan their trip exactly to how they desire, keep track of their planned trip and ask ques...
Hi, I'm Sadie Waters, Manager at FitFits, a leading fashion retailer for men and women in the heart of Aurora, Colorado. We're hosting our biggest sale yet - an Extreme Clearance Sale! As we prepare to close our current stores on Main Street and relocate under a new name, "StyleHub", we want to clea...
Hi, My name is Jay, I am the owner and face behind Mocking by Jay, a major record label that is mostly focused on rap music. We manage loads of different artists and therefore are quite a large company whose image is changing constantly. Each new artist adds something new to the label and we alway...
Hi there, I came across your design work online and was impressed by your style - I think it would be a perfect fit for our business! We've been searching for a talented logo designer to collaborate with, and we're excited about the possibility of working with you. We're proud owners of Piccio's Piz...
Dear Designer, I'm George Baskin, Regional Manager at TimTim, a leading general merchandise big-box store. We're a one-stop-shop for everything from electronics to bath bombs and beyond. As we prepare for our re-opening after recent reconstructions, we're focused on rebuilding and strengthening our ...
Dear Sir or Madam, My name is Yann Weinstein and I am in dire need of a UX designer. I am the CEO of a company that professionally styles people. People come into one of our shops and we provide them with a new wardrobe based on the needs and wishes they give us. Due to some current issues, we wil...
Dear Sir/Madam, I am writing you with regard to a few illustrations that I need for my bird watching class. I work as a guide in the Amazing Rainforest Jungle, where I give a tour to tourists by boat. Within this tour, I always get loads of questions about all of the spottable animals, most of whic...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
When a company or individual is in need of something that needs to be made by a designer, they generally give the designer a set of requirements that the designer needs to abide by. The client's wishes are part of a document that designers call the design brief. When a company inquires about a designer's services, they will send a design brief outlining who they are and their wishes. A design brief typically starts with a short introduction after which the client describes the company, its history, and various other components like its mission. After this, the client will give a description of their needs. This is a description of what they want the designer to make, improve, or fix and is also known as the problem statement. Many design briefs will unfortunately only include these requirements which can make it hard for the designer to match the design with the client's specific goals. As a design can differ a lot depending on the goals of a company, this also is an important factor to include in a design brief.
How to use a design brief?
As a designer, the design brief is the most important document in the design process. You will use it to get an understanding of what you are going to create. The first step you should take while going through the design brief is to try and get a complete idea of the company (or individual) you are working for. Not only should you get to know the basics such as their company colors and tagline but also the less obvious facts which are often more important. These are factors such as their target audience, objectives, and tone. After researching this, designers often choose to create a mood-board to visualize these characteristics. When you've got a rough feeling of the company, you can start sketching your first ideas while keeping in mind what the client is looking for. Depending on what is stated in the design brief, you can choose to create multiple initial designs for the client to pick from, or you can go through the entire process yourself, creating one final deliverable for the client.
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