Measure human reactions
Behavior AI Neuromarketing Platform
FaceReader Online is a web-based facial coding and webcam eye tracking platform for measuring real human reactions in advertising, UX and academic research. By using knowledge from neuromarketing, it adds behavioral insights to survey research to boost content and design performance.
- No startup costs
- No payment info required
- Expert support available
Developed for over two decades, our technology pioneered its domain and remains a front runner for human behavior analysis.
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Years of development
Originating from the Netherlands, our user base has expanded globally, now spanning every continent and including users from 96 different countries.
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Countries worldwide
Our technology is distinguished by over 1,200 scientific publications, establishing it as the most frequently cited in its field.
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+
Scientific publications
Our clientele has leveraged our technology to meticulously analyze an impressive volume exceeding 98 billion frames of facial data.
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billion
Frames analyzed
With a 98% accuracy rate, our solution stands out as one of the leading technologies in its field, demonstrating our commitment to providing effective and reliable solutions.
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%
Percent accuracy
Trusted by the world's top companies, research institutes and universities
With over 20 years of continuous development, our platform is recognized as the world’s first and most advanced facial coding and webcam eye tracking technology, trusted by top brands, universities, and market research leaders worldwide.
Use cases
AI potential in 3 different domains
Maximize impact, conversion and efficiency. FaceReader Online offers in-depth behavioral insights for academics and professionals eager to leverage AI in advertising, market research and user experience.
Advertising
Read more
Discover how FaceReader Online maximizes the impact of your campaigns and budget with gaze tracking and emotional responses
Focus & Attention
Analyse eye movements using our webcam-based EyeReader
Engagement
Test emotional response(s) of campaigns with high accuracy
Impressions
Receive instant first impressions for any media
Conversion
Predict advertising effectiveness with pinpoint accuracy.
A/B Testing
Establish channel segmentation through A/B testing
Go Viral
Increase the chances of your content going viral by over 200%
Market research
Read more
Discover how FaceReader Online transforms assumptions into data-driven insights based on global studies with extensive reports
Cost-effective
Identify target markets before investing resources
Unbiased
Uncover the intricate opinions and expressions of participants
Scalable & Fast
Retrieve unique insights that previously couldn’t be tested
Custom exports
Captivate clients with quick exports and extensive reports
Effortless integration
Easily add FaceReader Online to extend your favorite survey tools
Scientific
Use the technology from papers published in higher impact journals
User experience
Read more
Discover how FaceReader Online improves design decisions based on user impressions, reactions, gaze patterns and usability metrics.
Experience optimization
Drive satisfaction and retention by fulfilling your customers needs
Usability testing
Present key metrics based on a comprehensive statistical analysis
A/B testing
Test multiple versions on a global audience without limitations
Scientific
Use the most cited tool in its field for credible statistics and reports
FaceReader
Discover the FaceReader ecosystem
In the early 2000’s FaceReader 1.0 pioneered the field and set the standard for automatic facial expression analysis. Today, the FaceReader ecosystem, including a desktop version, online platform, and SDK, continues to stay on the cutting-edge of Consumer Neuroscience and Responsible AI.
string sdkKey = "<your-sdk-key>"; string appId = "<your-app-id>";
// create an instance of the FaceReaderSDK
FaceReaderSDK faceReaderSDK = new FaceReaderSDK(sdkKey, appId);
// initialize
faceReaderSDK.CustomExpressions.Add(
new CustomExpression(CustomExpression.CustomExpressionType.Interest)
);
faceReaderSDK.CustomExpressions.Add(
new CustomExpression(CustomExpression.CustomExpressionType.Boredom)
);
// load a bitmap from where ever you want
Bitmap bitmap = new Bitmap("your image source");
// analyze the face in the image
FaceReaderResult result = faceReaderSDK.AnalyzeFace(bitmap);
return result.ToJson();
{
"FaceAnalyzed": true,
"FacialExpressions": {
"DominantBasicEmotion": "Angry",
"BasicEmotionValues": [
0.029624, // neutral
0.018300, // happy
0.008764, // sad
0.946046, // angry
0.039090, // surpised
0.053214, // scared
0.000700 // disgusted
],
"Valence": -0.9460461,
"Arousal": 0.99
},
"Characteristics": {
"Gender": "Male",
"Age": 33,
"Glasses": "No"
},
"FaceCorners": [
{
"X": 528.50977,
"Y": 165.03615
},
{
"X": 299.27942,
"Y": 189.80812
},
{
"X": 325.28998,
"Y": 430.5
},
{
"X": 554.5203,
"Y": 405.72803
}
],
"ActionUnits": {
"ActionUnitIntensities": [
0.047187127,
2.0721927E-08,
0.99999,
0.24229,
0.06943704,
0.99999,
0.17007,
0.046259128,
0.047250014,
0.05045767,
0.27155,
0.99999,
0.02961228,
0.05123812,
0.99999,
0.37838,
0.035374817,
0.09164867,
0.050165165,
0.052099373
]
},
"CustomExpressions": [
{
"Name": "Interest",
"Intensity": 0.8,
"IsCalculated": true
},
{
"Name": "Boredom",
"Intensity": 0.1,
"IsCalculated": true
}
],
"ModelQuality": 0.6926503,
"HeadOrientation": [
3.8984787,
1.2746145,
-4.76357
]
}
Scientific solution
#1 most cited and firmly
embedded in science
1,200+ scientific publications says it all. FaceReader is the obvious choice when looking for a science-backed solution. Our team of PhDs and doctoral candidates participate in research projects with institutions like the Delft University of Technology with a goal to position our work at the pinnacle of excellence. It’s why our platform has been adopted by academic institutions worldwide, highlighting its role in research-focused environments. Explore our scientific framework today.
Responsible AI
GDPR compliant +
governed by responsible values
GDPR compliance is only the start. Privacy is at the core of our solutions with stringent policies and oversight that not only meet but exceed the requirements of the GDPR. We view compliance not as an endpoint but as a foundation upon which we build. Our work is directed by a set of deeply held responsible values, extending our commitment to privacy, security, and ethical considerations beyond the regulatory baseline.
We are always in close contact with the users of our products by means of structured surveys or interviews to assess their wishes. We also contribute to societal relevant projects, which helps participants become aware of the kind of data technology can gather from them.
Human-centric
We design technology that works for people, not against them
People with a darker skin color are underrepresented in many datasets, which often leads to lower classification performance. We try to mitigate this by balancing the composition of our training data and continuously testing our software against benchmark datasets (e.g. Gender Shades). This way we strive to have the same high level of accuracy for different groups of people.
Fair
Our algorithms are fair with minimal bias
We incorporate a Privacy by Design approach in our products and we always respect participants' privacy in the datasets we use. For example, in FaceReader Online, our clients sign a processing agreement and participants are required to give informed consent before participating. Additionally, we have the option not to store video recordings, but only anonymous metadata.
Privacy friendly
Privacy protection is embedded in the design of our technology
Our algorithms are not a black box and we have tools and documentation in place to explain our results to our users. As an R&D company, we frequently publish about our new technology, providing transparency into the functioning of our algorithms.
Transparent
Our algorithms and motives are overtly explainable
We have security protocols in place to make sure our stakeholders' data is safe with us. For example, all communications with our database servers happen through an encrypted connection.
Secure
We safeguard all data entrusted with us
Our technology does well in quality assessment tests (e.g. Stockli et al, 2017). We spend a lot of effort in updating our algorithms and label new developments that are not completely validated yet as experimental.
Competent
We design technology according to up-to-date standards
Case studies
Join thousands of satisfied customers
Curious about how FaceReader Online can enhance your organization’s insights? Delve into a selection of compelling case studies that showcase the transformative neuroscientific insights achieved with FaceReader Online. Discover how our tool can unlock competitive advantages, budget savings and new dimensions of understanding in your field.
Working with FaceReader Online completely changed my perspective. I can now handle more clients in a shorter amount of time and it changed my life and business!
Patryk WawrzyńskiCEO at Alpaka Innovations 
The outstanding advantages of FaceReader Online are the fast availability of results, technical implementation support, affordable price and great communication. More important today, Ipsos needs to be a game changer, not just a data supplier to its clients.
Michal StepanekExecutive Director at Ipsos 
When I started the FaceReader Online trial, I saw the dashboards and it was exactly what I was looking for. I was getting all the metrics I needed in my research.
Monica GonzalezResearcher at Anáhuac University 
Before FaceReader, we tried other software, but the quality was not even close and it was impossible to download the emotion data at the participant level. When we found FaceReader, it was too good to be true.
Lucía FreiraResearcher at Universidad Torcuato Di Tella 
I compared four commercial facial coding tools, and FaceReader Online clearly stood out from the beginning. The intuitive way to build experiments was a key factor for us.
Jordi Bernal FiegoProfessor at TecnoCampus Pompeu Fabra 
3 steps to
Get started
Getting started has never been this easy. With just two clicks, you can begin exploring FaceReader Online firsthand. Experience the ease of access and start unlocking valuable insights today.
Free trial / demo
Click anywhere on this page to request your free FaceReader Online trial
Concierge onboarding is a high-touch personal service designed to minimize the time it takes new users to learn a product, thereby accelerating time to value.
Concierge onboarding
If you’re ready to move forward, our team will execute your full onboarding.
Execute your campaign
DIY, full-service or a hybrid, you’ll get everything you need to execute.
Use our platform
Three paths
Endless possibilities
We understand you’re busy. It’s why we offer three ways to get started. Need a 100% customized solution? Our team can bring that to life, too.
Do it yourself
For businesses that want to leverage FaceReader with current survey tools and combine Facial Coding using a DIY model after we help you get set up and running.
Full-service
For businesses that want full-service campaign setup, organization, execution and interpreted results delivered. Tell us what you need, we’ll take care of everything else.
Hybrid
Our team sets up, runs and executes your first campaign to help your team integrate Facial Coding. During the process, we’ll teach you to do it yourself.
Blog
Don't miss our updates
Get news, updates and developments about our AI-centered platform.
Research
March 31, 2026
Learn from Tongji University’s College how to incorporate FaceReader Online to teach students how to measure emotion and gaze behavior in urban design.
Tags
Research
February 27, 2026
When is online neuromarketing research beneficial? In this blog, some of the benefits and limitations of online research are addressed.
Stories
January 30, 2026
Discover how facial coding was used to analyze OpenAI and Google's very different Super Bowl Ads, showing the power of combined survey and facial coding software.
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