Business

When should you consider a switching campaign?A switching campaign refers to the creation of a certain marketing campaign that aims at the customers of your competitor, ie where your goal has a competition solution. In part 1 we examined some of the challenges associated with the search for your competitor's customers. In this second part, do we now examine when we use...

What are some of the challenges that you will probably try to give a customer from a competitive SaaS solution?1/ The incumbent Each B2B -Saas startup knows the importance of storage and has systems to try to avoid emigration. For example, most SAAS companies work out important performance indicators (KPIS) in which they measure things like the application and user behavior (as...

The following elements are also worth thinking:1/ is the data point implementable? Can you make decisions based on the data to improve them?2/ Which additional elements must be taken into account? It makes no sense to have “number of leads” as a single metric if the actual quality is a critical problem.3/ Due to the attention to certain metrics, colleagues usually only...

Recommendations to manage this contextSince it knows above, several action courses must be taken to avoid the inevitable effects that can often occur between a marketing team and an external consultant. The following represents some areas that you have to think about.1- Stakeholder management - Discuss the process in advanceIt is worth marking the context mentioned above with the personnel setting manager...

Where does it differ headlessly?The two approaches represent different philosophies.As I already mentioned, Headless is more modern Best-of-Breed ApproachTraditionally (WordPress) and All-in-one approach Where plugins can expand the functionality of the core platform.There are some important considerations under these headlines.As I touched above, a general application is when it comes to a traditional CMS, the marketing or contents manage...