Experimentation Heroes

Speakers

On November 5th, we indulge ourselves in the best cases the field of Experimentation has to offer. Visitors can count on a program packed with knowledge and inspiration. Check them out below.

Tickets
Speakers

Keynotes

Lucia van den Brink

CEO & Founder
The Initial
LinkedIn

Lucia van den Brink has been experimenting for more than 10 years. Her company, The Initial, now focuses on building and scaling experimentation programs for companies generating over €100 million per year. Their goal is to enable companies to run CRO independently and to help them set up the processes and systems needed to do so.

More information about the presentation is following soon.

Nominees 2026

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Speakers 2026 | Sponsored Cases

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