Site Policy & Cookie Policy
We appreciate your interest in ETAL Group and your visit to our website. Please read this Site Policy before using our website. By visiting the website, you agree to comply with the terms and conditions in this Site Policy.
We try to ensure that the information on the site is always up-to-date and accurate. However, the content is provided in its existing condition, with no guarantees. The website may contain inaccurate information, for example as a result of human or technical errors. ETAL Group may at any time revise this site policy by updating it.
Copyright
The contents of this website are owned by ETAL Group and are protected by Swedish and international law. All rights reserved.
Unauthorised use or distribution of the contents of this website may be in violation of copyright, trademark and/or other Swedish or international laws and may be subject to legal action.
The contents of the website may not be modified, publicly transmitted, reproduced, published, licensed, transferred or sold without the prior written approval of ETAL Group.
The website may contain images that belong to other copyright holders.
1. Information about cookies
Under the Electronic Communication Act, SFS 2003:389, all visitors to a website with cookies must have access to information stating that the website contains cookies, what these cookies are used for and how cookies can be avoided.
We use cookies and similar technologies on our website to improve functionality, analyse traffic, and display relevant advertisements to professional users.
Cookies are small text files that are stored on your device when you visit a website.
To the extent that cookies process personal data, such processing is carried out in accordance with the General Data Protection Regulation (GDPR).
2. Categories of Cookies
Necessary Cookies
These cookies are required for the website to function properly. They cannot be disabled.
Analytics Cookies
These cookies are used to understand how visitors use the website.
We use:
Google Analytics – to analyse traffic, page views, and user behaviour.
The information collected may include IP address (shortened/anonymised), device type, browser type, and visited pages.
Marketing Cookies (Retargeting)
We use marketing cookies to display relevant advertisements to individuals who have previously visited our website.
We use:
Google Ads – for remarketing and conversion tracking
LinkedIn Ads – via the LinkedIn Insight Tag for B2B advertising
These tools enable us to:
- Display advertisements to individuals who have visited our website
- Measure whether a visit results in actions such as submitting a form or downloading material
- Create audiences based on website behaviour
This involves profiling for marketing purposes.
3. Conversion tracking
We measure when visitors complete certain actions, such as:
- Submitting a contact form
- Downloading materials
- Booking a meeting
This information is used to analyse the effectiveness of our marketing activities.
We do not share directly identifiable personal data with advertising platforms without your consent. In some cases, technical identifiers or hashed data may be used to measure conversions.
4. Legal basis
Analytics and marketing cookies are only used after you have provided your consent.
You may withdraw or modify your consent at any time via our cookie settings.
For subsequent business contacts in a B2B context, we may in certain cases rely on legitimate interest as a legal basis. You always have the right to object to direct marketing.
5. Transfers to Third Countries
Our advertising and analytics services may involve the transfer of personal data to the United States.
The service providers use approved safeguards such as the European Commission’s Standard Contractual Clauses and/or participation in the EU–US Data Privacy Framework.
6. Retention Period
Marketing and analytics cookies are stored for a limited period (typically between 30 and 180 days depending on settings).
You can delete cookies at any time via your browser settings.
Google Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Microsoft Edge: https://support.microsoft.com/sv-se/microsoft-edge/visa-och-ta-bort-webbhistorik-i-microsoft-edge-00cf7943-a9e1-975a-a33d-ac10ce454ca4
If you are using another browser, please consult your browser’s official support documentation.
7. Withdrawing Consent
You may at any time:
- Change your cookie settings
- Withdraw your consent
- Delete cookies via your browser:
Google Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Microsoft Edge: https://support.microsoft.com/sv-se/microsoft-edge/visa-och-ta-bort-webbhistorik-i-microsoft-edge-00cf7943-a9e1-975a-a33d-ac10ce454ca4
If you are using another browser, please consult your browser’s official support documentation.
8. Data Controller
ETAL Group AB
556309-9133
P.O. Box 8064, SE-163 08 Spånga, Sweden
info@etalgroup.se
For more information about how we process personal data, please see our Privacy Policy.
Contact
Messages to our web administrator can be sent to info@etalgroup.com
