OUR WORK
Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.
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The Full Circle of Creativity: Photography
The Full Circle of Creativity: Photography
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photography studio. You might think of us as a packaging design agency, but our photography offering extends far beyond pack shots. We create the full spectrum of visual content, including stills and video for above-the-line campaigns, point of sale materials, […]
Cracking the Design Language of Trust
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]
She’s back: why Marjorie Murphy is rejoining the Equator team
She’s back: why Marjorie Murphy is rejoining the Equator team
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service Director. She’s already slotted back into the team as though she never left, bringing the energy, curiosity and strategic thinking that made her such an integral part of our story first time round, when she held dual roles as VP […]
The Full Circle of Creativity: Illustration
The Full Circle of Creativity: Illustration
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can help set the mood – and consumer expectations – by contributing to the story that packaging tells about a brand or product. In this instalment of ‘The Full Circle of Creativity’ our Creative Director Martin Orme paints the full […]
The Full Circle of Creativity: Creative Concepting
The Full Circle of Creativity: Creative Concepting
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes series has introduced our organised Creative Account Managers, our consumer-centric Brand Strategists, and our problem-solving Studio Managers. Now, we’re exploring the world of scamping and mood boards with Creative Directors Glyn Robinson and Nathan Ball to discover how they translate strategic […]
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
Last month, industry experts from Propelis gathered for a conversation about a topic set to reshape the food and beverage landscape in America: the FDA’s proposed front-of-pack (FOP) nutrition labelling requirements. Our webinar brought together regulatory specialists, creative leaders, and brand professionals who’ve already navigated similar waters in other markets. If you missed it, don’t […]
