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Epom Ad Server 143 adds 51Degrees device detection, Pixalate traffic risk scoring, CPC/CPV pricing, dynamic price rules, and first-party data activation.
The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.
Ad tech 101, decoded: DSPs, SSPs, ad servers, ad exchanges, and the full adtech ecosystem explained. Find out which concepts fit your business vision.
What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
Ad blockers cost publishers billions. Learn practical strategies to recover ad revenue and adapt monetization to ad-blocking reality.
Having trouble understanding advertising metrics? Find out everything there's to know about clicks, conversions, pricing models, and impressions in advertising!
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...