NEWS &
INSIGHTS

The Super Bowl is the crown jewel of US sports betting, driving a wave of activity that few other events can match. In 2025, Americans reportedly wagered a staggering $1.39 billion in legal bets on Super Bowl LIX. Industry giants like FanDuel reported nearly 3 million active customers placing bets on that Sunday alone. 

Enteractive has announced a new strategic partnership with EveryMatrix, one of the iGaming industry’s leading technology providers. The collaboration brings together Enteractive’s proven reactivation expertise with EveryMatrix’s comprehensive gaming platform ecosystem, offering operators a more integrated approach to player lifecycle management.

In an industry where rapid expansion often overshadows sustainability, we at Enteractive have carved out a different kind of success story: one defined not by speed, but by precision, patience, and purpose. Since 2008, we’ve followed a deliberate path of growth, always prioritising quality over quantity and long-term impact over quick wins. As pioneers of human-powered reactivation in the iGaming sector, we’ve built our reputation on a tech-first approach anchored in compliance, player protection, and one-to-one engagement. This steady climb has cemented us as a trusted partner in regulated European markets and set the perfect foundation for our most ambitious chapter yet: expansion into the United States.

When the UK Gambling Commission (UKGC)’s new marketing rules came into effect earlier this year, the industry braced for change. Overnight, the way UK operators could communicate with their players shifted: no more automatic consents, no more generic messaging, and no room for ambiguity around player choice. The rules themselves were straightforward enough, but for operators, the impact was immediate and the implications were far-reaching, unearthing new challenges on how to engage players, promote products and manage risk. It was a lot, but it was also an opportunity to rethink player communication. 

The Enteractive iGaming Padel League Autumn 2025 season starts 8pm Monday, 22nd September at IK Padel Village in Pembroke. All padel league games will take place on Monday nights with Division One at 8pm and Division Two at 9pm. Teams will battle it out over 132+ matches, with the top four teams in each division earning a place in the semi-finals and finals to be held in December.

Enteractive has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts. Enteractive will run activation projects for LiverScore Bet and Virgin Bet, LiveScore’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.