Hotel distribution has seen very few true disruptions. But when they happen, they permanently reshape how hotels are chosen and booked. In 1997, the industry gradually shifted from travel-agent bookings to online reservations. Websites became central, OTAs emerged, and digital visibility became a critical issue for hotels. This transition took several years, but it irreversibly changed the rules of the game. Nearly thirty years later, a new milestone is emerging: 2026. We are now entering a transition just as structural—the gradual move from internet bookings to bookings driven by AI…