DDMA Email Marketing Automation Summit

Program

EMAS 2026

Room - BlackBox Room - Sub 1 Room - Sub 2
08.30
Doors open
08.30
09.30
Doors open
08.30
09.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening of the Email Marketing Automation Summit
09.30
09.45
09.45
Your Customers Aren’t Rational. However, your CRM Assumes They Are.
09.45
10.20
Marketing & eCommerce are changing rapidly… what now?
10.25
11.00
10.00
10.15
Email Deliverability: Answers to your questions and a working checklist to improve
10.25
11.00
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2026 - Email Automation Excellence
10.25
11.00
10.30
10.45
11.00
Global Trends in Email Marketing Insights from the International Email Benchmark Study
11.05
11.20
Morning break
11.20
11.35
Award Ceremony: DDMA EMAS Award 2026 - Young Talent
11.40
11.55
11.15
Morning break
11.20
11.35
Morning break
11.20
11.35
11.30
11.45
12.00
Smarter Journeys, Stronger Supporters: Reimagining the London Marathon Experience at Children with Cancer UK
12.00
12.35
Award Ceremony: DDMA EMAS Award 2026 - Email Automation Excellence
12.40
13.15
Beyond Discounts: How bol Builds Emotional Loyalty Through Appreciation Campaigns
12.00
12.35
12.15
12.30
12.45
13.00
13.15
Lunch
13.15
14.00
Lunch
13.15
14.00
Lunch
13.15
14.00
13.30
13.45
14.00
The Email Reset: Strategy, Behaviour, and Performance in 2026
14.05
14.40
The Similarities Between Sneakers and Arthouse Cinema
14.05
14.40
Expert Panel: The AI-Curated Inbox: How do you deliver a brand message when an algorithm decides if it’s worthy of attention?
14.05
14.40
14.15
14.30
14.45
Communication That Fits: A Tailored Frequency Policy for G‑STAR
14.45
15.20
Afternoon break
15.20
15.35
Inside BBC’s Walking with Dinosaurs Interactive Email Campaign
15.40
16.15
Unlocking the Inbox: Strategies for Email Deliverability in the Future
14.45
15.20
Afternoon break
15.20
15.35
Signals in email: how to go back to pre-AI era conversion rates
15.40
16.15
Expert Panel: Why Customer Data Strategies Fail to Deliver Business Impact
14.45
15.20
Afternoon break
15.20
15.35
Expert Panel: From Production to Orchestration: How AI reshapes marketing operations, agency models, and customer experience
15.40
16.15
15.00
15.15
15.30
15.45
16.00
16.15
Award Ceremony: DDMA EMAS Award 2026 - Battle of the Agencies with Pink Gellac
16.20
17.05
Closing of the Email Marketing Automation Summit
17.05
17.15
16.30
16.45
17.00
17.15
Drinks & Bites
17.15
18.30
Drinks & Bites
17.15
18.30
Drinks & Bites
17.15
18.30
17.30
17.45
18.00
18.15

Room - BlackBox

Room - Sub 1

Room - Sub 2

Room - BlackBox Room - Sub 1 Room - Sub 2
08.30
Doors open
08.30
09.30
Doors open
08.30
09.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening of the Email Marketing Automation Summit
09.30
09.45
09.45
Your Customers Aren’t Rational. However, your CRM Assumes They Are.
09.45
10.20
Marketing & eCommerce are changing rapidly… what now?
10.25
11.00
10.00
10.15
Email Deliverability: Answers to your questions and a working checklist to improve
10.25
11.00
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2026 - Email Automation Excellence
10.25
11.00
10.30
10.45
11.00
Global Trends in Email Marketing Insights from the International Email Benchmark Study
11.05
11.20
Morning break
11.20
11.35
Award Ceremony: DDMA EMAS Award 2026 - Young Talent
11.40
11.55
11.15
Morning break
11.20
11.35
Morning break
11.20
11.35
11.30
11.45
12.00
Smarter Journeys, Stronger Supporters: Reimagining the London Marathon Experience at Children with Cancer UK
12.00
12.35
Award Ceremony: DDMA EMAS Award 2026 - Email Automation Excellence
12.40
13.15
Beyond Discounts: How bol Builds Emotional Loyalty Through Appreciation Campaigns
12.00
12.35
12.15
12.30
12.45
13.00
13.15
Lunch
13.15
14.00
Lunch
13.15
14.00
Lunch
13.15
14.00
13.30
13.45
14.00
The Email Reset: Strategy, Behaviour, and Performance in 2026
14.05
14.40
The Similarities Between Sneakers and Arthouse Cinema
14.05
14.40
Expert Panel: The AI-Curated Inbox: How do you deliver a brand message when an algorithm decides if it’s worthy of attention?
14.05
14.40
14.15
14.30
14.45
Communication That Fits: A Tailored Frequency Policy for G‑STAR
14.45
15.20
Afternoon break
15.20
15.35
Inside BBC’s Walking with Dinosaurs Interactive Email Campaign
15.40
16.15
Unlocking the Inbox: Strategies for Email Deliverability in the Future
14.45
15.20
Afternoon break
15.20
15.35
Signals in email: how to go back to pre-AI era conversion rates
15.40
16.15
Expert Panel: Why Customer Data Strategies Fail to Deliver Business Impact
14.45
15.20
Afternoon break
15.20
15.35
Expert Panel: From Production to Orchestration: How AI reshapes marketing operations, agency models, and customer experience
15.40
16.15
15.00
15.15
15.30
15.45
16.00
16.15
Award Ceremony: DDMA EMAS Award 2026 - Battle of the Agencies with Pink Gellac
16.20
17.05
Closing of the Email Marketing Automation Summit
17.05
17.15
16.30
16.45
17.00
17.15
Drinks & Bites
17.15
18.30
Drinks & Bites
17.15
18.30
Drinks & Bites
17.15
18.30
17.30
17.45
18.00
18.15

Room - BlackBox

Room - Sub 1

Room - Sub 2

No events available!