Sales Training for Sabre

First Media created elearning for sales enablement training at Sabre to help the company showcase its Retail Intelligence Platform.

 

The Challenge
Sabre, a leading software and technology company, drives innovation in the global travel industry. Its Retail Intelligence training suite includes Air Price IQ and Ancillary IQ.

Air Price IQ analyses market trends, pricing strategies, revenue management, and booking velocity to refine airfare price recommendations. Meanwhile, Ancillary IQ enhances airline retailing by optimising individual and bundled ancillary offerings across both direct and indirect sales channels in real time.

 

The Solution
First Media developed two interactive training modules using Storyline to help Sabre’s sales team communicate key benefits and address common objections. Drawing inspiration from a previous Retail Intelligence course, the project allowed for creative enhancements in visual appeal and user engagement.

To ensure realism, the training incorporated familiar workplace elements such as an Outlook calendar and a Microsoft Teams interface, mirroring the daily environment of Sabre’s sales team.

 

The Results
The modules enabled Sabre’s sales team to confidently present the advantages of Air Price IQ and Ancillary IQ. Engagement was further enhanced through the use of varied voiceover artists for prospective buyer characters, creating memorable scenarios.

Each module concluded with a brief assessment, reinforcing key learnings and ensuring the team could effectively handle objections during sales discussions.

 

Read the full case study on sales training for Sabre on the First Media website.