It's not marketing if it's not effective.
Marketing is the business of changing minds, behaviors and outcomes. Whatever your goal, whatever the measure—effectiveness is the only way to get there. Effie has been championing marketing effectiveness for 50+ years. You know us for the globally renowned Effie Awards, but there’s more to discover.
Explore EffieDiscover the power of marketing effectiveness.
Explore Effie Academy
Helping organizations and marketers become more effective, with training featuring real marketing programs that worked.
More
Explore Effie Awards
Recognizing the people, brands, and agencies behind the world’s most effective marketing.
More
Explore Effie Insights
Supporting marketers with data, ideas, and inspiration that set the bar for marketing effectiveness.
More
The Creative Dividend: Advertising That Pays Back
Learn MorePublished by System1 and Effie, The Creative Dividend is a new book that combines large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.
News
See All News
eos Products and Mischief @ No Fixed Address Win Iridium Effie for Second Consecutive Year at the 2025 Global Best of the Best Effie Awards
Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards
Puerto Rico Celebrates Effectiveness in Its First Edition of the Effie Awards 2025
