CTV Advertising for Apps & Games: Drive Growth Through TV
Increase app downloads and expand reach with the programmatic CTV platform that brings campaigns to television screens.
Reach Your Audience Where They're Spending Time
Connected TV (CTV) has become a dominant medium for content consumption in households globally, thanks to on-demand streaming and smart TV accessibility.
As viewers engage with CTV content, the proximity of their mobile phones presents a prime opportunity for mobile app advertising. By strategically targeting CTV audiences, advertisers can seamlessly connect with users, leveraging the convenience of immediate mobile app downloads.
Advanced Targeting and Audience Segmentation
Edge226 CTV harnesses user-level data from your Data Management Platform (DMP) or Mobile Measurement Partner (MMP), creating lookalike audiences and enhancing your campaign reach, while using contextual data and location data.
CTV Measurement
Integrate CTV into your MMP of choice to gain valuable insights into viewer engagement, ad performance, and campaign effectiveness.
Our advanced measurement tools provide a unified view of campaign metrics, empowering advertisers to optimize their CTV advertising efforts for maximum impact.
Retargeting CTV Campaigns to Mobile
Maximize engagement and conversion rates by seamlessly retargeting your CTV campaigns to users’ mobile devices.
With our innovative retargeting capabilities, you can extend the reach of your CTV advertising efforts and create a cohesive brand experience across multiple screens. By leveraging insights from CTV viewing behavior, we ensure your retargeted ads are delivered to the right audience at the right time, driving higher ROI and fostering deeper connections with your target audience.
