Author: Rebekah Carter

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her experience and expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

Rebekah Carter is a dedicated professional writer, journalist, and content specialist, and you can find her on LinkedIn for more info.

Throughout several years in the industry, she’s helped grow several leading publications and companies within the SaaS, technology, business, marketing, and branding environments. With a degree in literature and creative writing, and plenty of experience working in different environments, Rebekah has built a versatile online content portfolio.

She prides herself on her ability to translate the jargon of even the most complex industries, from artificial intelligence and extended reality, to search engine optimization. Rebekah’s areas of expertise range all the way from SEO optimization to news reporting and press release articles.

Articles Rebekah has written:

Snapchat Business Review: Is It Worth It for Ecommerce in 2025?

Rebekah Carter
Articles

I'll be honest, when someone first suggested I look into Snapchat for marketing, I wasn’t sold. There are so many great social media platforms that are perfect for ecommerce sellers, from Instagram and Facebook to TikTok – all with their own sales capabilities. Snapchat seems a little underwhelming.

But, if there’s one thing I’ve learned about ecommerce marketing, is that success doesn’t come from staying where you feel comfortable – it comes from following your audience to wherever they are.

Turns out, quite a lot of people are on Snapchat – actually looking for things they want to buy. Around 432 million people use the app every day – including 75% of 13-34 year olds in 25 countries. That’s a combined spending power of about $5 trillion.

So, I dove into the ecosystem, poked around in the Ads Manager, and set up a few campaigns, to find out if Snapchat Business is really worthwhile for ecommerce.

Continue reading “Snapchat Business Review: Is It Worth It for Ecommerce in 2025?”

Types of POS Systems for Retail

Rebekah Carter
Articles

If you're trying to figure out which POS system actually works for your retail store, you’re not alone.

Here's the quick answer: There are five main types of POS systems retailers use—cloud-based, on-premise, mobile (mPOS), self-service kiosks, and omnichannel systems.

Each has pros and cons, and picking the wrong one can cost you thousands—I've seen it happen more than once.

I’ve worked in retail and ecommerce for over a decade. I’ve set up POS systems for brick-and-mortar shops, online stores, and hybrid businesses.

I’ve seen the impact a good system can have—and the chaos a bad one creates.

So let me walk you through exactly what each type does, who it’s for, and how you can make the right choice for your store.

Continue reading “Types of POS Systems for Retail”

Shopify vs Launch Cart: My Verdict for 2025

Rebekah Carter
Articles Ecommerce Comparisons

Shopify and Launch Cart are two ecommerce website builders making noise in the market — but which one comes out on top in our 2025 round of hands-on research and testing?

We’ve spent over 300 hours analyzing, comparing, and testing the best ecommerce platforms to give you a clear recommendation for your online store.

Based on that testing, Shopify is the stronger choice if you’re serious about selling online and scaling your business with SEO.

Continue reading “Shopify vs Launch Cart: My Verdict for 2025”

How to Use Gelato with Etsy: The Step by Step Guide

Rebekah Carter
Articles Print on Demand

 I’ve been working with creators and ecommerce brands (helping them build their online presence) for over a decade now. In that time, I’ve seen plenty of business models rise and fall – but the print on demand space is one option that hasn’t lost its appeal.

It’s easy to see why people love print-on-demand. No annoying inventory to worry about, no fulfillment issues, and pretty much no up-front risks.

All you do is create products, list them on your website, and you’re ready to make a profit. You even get to be a lot more creative than you would be with a standard dropshipping business.

Still, the success of your print-on-demand venture is going to depend on a few key things – like your choice of selling platform, and POD partner. I think Etsy and Gelato are an amazing combo.

Continue reading “How to Use Gelato with Etsy: The Step by Step Guide”

Duda vs Squarespace 2025: Which Platform is Best for You?

Rebekah Carter
Ecommerce Website Builders Website Builder Reviews Website Builders

Duda vs Squarespace: Which platform is right for your evolving business?

Both Duda and Squarespace are well-known website builders, used for creating everything from basic company sites, to ecommerce stores, and beyond.

While Squarespace stands out for its exceptional themes and design tools, Duda is a popular solution for smaller companies in search of simple, straightforward functionality.

But how do they really compare against each other?

Continue reading “Duda vs Squarespace 2025: Which Platform is Best for You?”

Teespring vs Redbubble (2024): What You Need to Know

Rebekah Carter
Articles dropshipping Dropshipping Comparisons Print on Demand

Redbubble and Teespring are leading print-on-demand platforms that enable creators to sell custom products without handling production or shipping.

Redbubble operates as a large standalone marketplace established in 2006, focusing on artistic products, while Teespring offers a unique campaign-based approach with over 50 product options and comprehensive support services.

Print on Demand companies, like RedBubble and Teespring give business leaders the opportunity to create their own products to sell to customers, without having to worry about things like designing and shipping items themselves.

Both Redbubble and Teespring offer a fantastic platform to creatives, with access to tons of wonderful products.

Continue reading “Teespring vs Redbubble (2024): What You Need to Know”

12 Print on Demand Marketing Techniques for 2024

Rebekah Carter
Articles Print on Demand

There is a reason Print-on-Demand (POD) is the first stop for many first-time entrepreneurs and creatives testing out the ecommerce opportunity using in their own or third party’s designs. Like other forms of dropshipping, POD has a low barrier of entry.

A website and dropshipping supplier is all you need to get started. Such low startup costs have a downside though, not least of which is the intense competition. By default, any POD website is just one of thousands of others that provide the same service.

Continue reading “12 Print on Demand Marketing Techniques for 2024”

How to Improve Your Conversions (Even if You Have None)

Rebekah Carter
Ecommerce Selling Advice

There are a lot of metrics that you will need to look at to determine how effective your website is, evaluate its performance and evaluate whether you are on a growth trajectory. Few of these metrics will be as important as the conversion rate.

The conversion rate is the proportion of visitors or users that respond to your invitation to perform a specific action – buy a product, join an email list, fill a form, click on a link etc.

Continue reading “How to Improve Your Conversions (Even if You Have None)”

shopify-first-one-dollar-promo-3-months